Updated: December 4th 2022

Yesterday, we talked about blogging as a great method to add to your inbound marketing strategy and how budgeting your time effectively when you do sit down to blog will help you maximize your results, but what should you actually write about once you’re there? Effective blogging on a regular basis requires a steady stream of new content, even if you’re only posting once or twice a week, and many people find that, after a while, coming up with new topics can get difficult. To help get you started, we’ve compiled a few of our favorite inbound marketing tips for creating blog content, so if you find yourself sitting in front of WordPress and drawing a complete blank, you’ll have a little something to kickstart your creativity.

Inbound Marketing Tips: Write For Your Audience

Stuck for Ideas? Try These 3 Great Inbound Marketing Tips for Creating Content

  • Let Your Analytics Be Your Guide – Since you should always be writing with a keyword or phrase in mind, why not turn to your analytics for some ideas? Have a look at the organic search terms that are drawing visitors to your site or your blog, and use those as your keywords and your topic ideas. If people are already coming to your site, looking for that type of content, then it certainly makes sense to give them more of it.
  • See What Everyone Else is Doing – Subscribe to some other blogs in your niche, set up some Google Alerts using your most important keywords, your niche, and your industry, and start a “swipe file” where you dump links to interesting articles, blog posts, videos, infographics, and anything else you find that might one day be useful. Then, when you get stuck for content, you have a file of great ideas other people have had to work from. These are NOT intended for you to copy from, however – only to be inspired by. You must always do your own work, but seeing what everyone else is up to is a great way to get your brain moving and help you find your own angle on a subject people are clearly already interested in.
  • Excerpt It – If you have some whitepapers lying around (and you should), take a portion of that content that can mostly stand alone, and fashion it into a blog post. That’s ready-made content you don’t need to write, and it gives you an opportunity to plug the full version of the paper to your readers, so they download it. Win-win!

The most important point of any inbound marketing tips regarding content creation is always going to be that the content needs to be valuable and entertaining for your readers – you’re trying to attract people to you by being knowledgeable and an authority, rather than trying to interrupt them to make them buy things from you with a website pop-up or other outbound technique. Keeping up the creativity can be difficult, but if you keep these tips in mind, you will always have something to turn to when you find yourself stuck in a rut.