online marketing help

Inbound Marketing Strategy: Facebook Ad Tips

by michael • October 2, 2012

Facebook ads are an efficient and effective way to draw attention to your business as part of your inbound marketing strategy, whether your marketing efforts are focused on promoting a specific product or service or just brand recognition. At this point, there are very few people in the world that aren’t using Facebook, so there’s […]


3 More Inbound Marketing Keyword Tips

by michael • October 1, 2012

We say it a lot, but choosing the right keywords is crucial to the success of your inbound marketing efforts. When you’ve got the right keywords in place and each page is optimized to make the most of them, then you’ll be much more likely to get your website, landing pages, or PPC ads in […]


Inbound Marketing Keyword Tips

by michael • September 29, 2012

Choosing the right keywords is an absolutely crucial aspect of your inbound marketing efforts. When you have the right keywords in place, then you can drive the kind of targeted traffic to your website that you’re looking for, but many marketers struggle with picking out the ones that will be the most effective. In order […]


Inbound Marketing Tips for Creating Content

by michael • September 18, 2012

Yesterday, we talked about blogging as a great method to add to your inbound marketing strategy and how budgeting your time effectively when you do sit down to blog will help you maximize your results, but what should you actually write about once you’re there? Effective blogging on a regular basis requires a steady stream […]


B2B Marketing Ideas: Make Getting In Touch Simple

by michael • September 12, 2012

Here at JSA Interactive, we often conduct user testing studies wherein we have random, anonymous users take a good look at a website and answer a few questions about their experience. One of the more common complaints we see in analyzing their responses is also one of the easiest B2B marketing ideas that you can […]


The Basics: What is B2B Marketing?

by michael • September 10, 2012

When you’re looking to build a strong marketing foundation for your business, you need to be familiar with the basics. This week on the JSA blog, we’re going to dig deeper into B2B marketing tactics and concepts, so we’re going to kick things off with this installment of our rather aptly named “The Basics” series, […]


B2B Email Marketing: Is It Past Its Prime?

by michael • September 10, 2012

Lately with all of the buzz around social media, it seems as though B2B email marketing may have lost its enviable status as the most valuable marketing tool for B2B focused businesses. Social media has become a very effective way of sending a message to a large audience quickly, just as quickly as say, an […]


What is Inbound Marketing?

by michael • September 6, 2012

When it comes to marketing, you’ve basically got two different types to work with: inbound marketing and outbound marketing. Outbound marketing encompasses things like website pop-ups, direct mail, cold-calling, spam emails, TV and radio commercials, sales fliers, and other traditional forms of advertising. In essence, with outbound marketing, you are trying to attract customers by […]


The Basics: Link Building SEO Help

by michael • September 4, 2012

So, you have a well designed website with quality content, interesting stuff to tell people, and your unique and excellent products and services to offer – but where’s the traffic? “If you build it, they will come” may sound good in the movies, but it doesn’t provide you much in the way of SEO help […]


B2B Social Media: And the Winner for Building a Following Fast is…

by michael • August 30, 2012

…Contests! By now it is common knowledge that a strong social media presence is a critical piece of any well-rounded advertising campaign, and the same is true for your B2B social media marketing efforts. The open lines of communication offered through myriad social platforms allow for an unprecedented level of direct potential customer messaging. But […]