Local SEM for Lawyers
Local SEM for lawyers and law firms concentrates on search engine marketing strategies that actually work. At JSA Interactive, we have worked with law firms from all over the country, optimizing their websites and building SEM campaigns that have brought in thousands and thousands of dollars. In fact, some of our clients have so much work that they have hired more people and regularly turn away cases. This is the magic of local SEM – you will suddenly have a choice in your cases where you may have been scraping for cases before your revolutionized your website.
What can be included in a local SEM for lawyers plan? Website design, optimization, and updates to your law firm’s business listings, blog, social media accounts, professional sites and anything else you put on the internet. If that sounds like a lot, it is because it is: there is a ton that you have to do to really compete with other lawyers in your service area.
At JSA Interactive, our team will work with your law firm to launch yourself online and then make it possible for potential clients to find you.
When our team works with local SEM for lawyers, we start with some of the basics that you probably already have, just aren’t using properly: getting your company website running smoothly, optimizing landing pages, providing valuable information for potential clients, and ranking you near the top of Google and other search engines. Local SEM is especially important for lawyers and attorneys because your law firm and potential for business is so centrally located – you can’t search the entire country for clients. Ranking for a certain term, such as “drug lawyer” is great, but you won’t always be able to help the person who comes to your website – you need someone from your immediate area to find you through search engines. Hyperlocating your website, ensuring that there are enough references to your service area, and building out content around your locality are just a few of the simpler steps we can take to get you there.
With local SEM for lawyers, you can meld and bend your practice so that you can target exactly the kinds of cases that you want. Contact us today for more information about local SEM for lawyers.
Our company grew out of the need for SEM experts in all fields, including lawyers. In fact, some of our first (and longest) clients are lawyers who need our help with local SEO. As we started to work with a few law firms and other businesses, and as their online presences and client base grew, so did our own reputation.
With skills we have honed over the years, through some trial and error and vigorous training, we have found that our approach to local SEM for lawyers allows us to get quantifiable results that will keep your client base (and reputation) growing. Even better, our team has learned and grown with our company, constantly, keeping up with the changes to the SEM algorithm and any other best practices that have emerged. This is something that changes regularly, so it is essential to keep up with it in all fields, but it is particularly important for local SEM for lawyers because of the other constraints that you have with content and what you can say (and what you cannot). With law firms building websites every day, staying ahead of the curve is key.
Our team of experts all use white hat methods, legal approaches, and best practices to help you rank on Google and beyond – and get the types of clients that you want.
No matter where you work or what types of clients you serve, local SEM is the most important thing that you can do to reach everyone. With lawyers, people are likely to be searching on their phones after a traffic stop or a phone call from a loved one – they aren’t going to go drive around town and find an advertisement on a bus stop or look in the phone book. As the years pass, more and more people are taking to the internet to look for lawyers at all times of the day and night. If you want to compete and be a top lawyer in your area, you have no choice other than to compete.
No matter how catchy your jingle is on a commercial or how intimidating you look on a billboard, online is where you need to be – that is where people are going. When was the last time you listened to the radio or didn’t fast forward through the commercials?
One thing that sets our local SEM experts apart? We understand dialects. People speak differently from different places, so understanding where people use the word “lawyer” and where they use “attorney” is important. Same with terms like DUI and DWI – when and where they are used can mean all of the difference.
Our local SEM for lawyers experts work on many different platforms, including optimizing content, writing blogs, helping with videos, taking over social media, and building a great navigation system.
SEM experts aim to take some of the pressure off of your team and put it on ours. We hope that you can work with our team to reap the rewards of a healthy, complete SEM strategy.
Our team of local SEM for lawyers experts is excited to work with firms of all sizes and scopes, making your web page better, your content more interesting, and your name more well known. We firmly believe that with some hard work for your website and some hard work, any website can be a winning marketing tool for any company.
Arik Benari
Owner, BenariLaw
Dan Stockmann
Owner, Stockmann Law
Jackson Madnick
CEO, Pearls Premium
Craig Rovere
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay