Church Marketing – Google Ad Grant Program for Churches
Church marketing is always a hard topic. What is the appropriate way to market for a church? Is there such thing as too much? Can you even market for the type of people you want to join your congregation or come to an event?
It is possible, it just takes some trial and error and some experience in marketing.
If you are worried about church marketing and are unsure if you want to devote any funds to it, Google has a program that may interest you. Google Ad Grants is a program that will supplement any online marketing you are doing now. Using the internet, one of the most powerful resources we have, reaching people from all over the world and in your backyard. There is no denying it: church attendance is down. However, using social media marketing, PPC, SEO, and more, you can try to get those numbers back up – at least for special events.
Marketing for special events will allow you to introduce yourself to the world, bringing people in for the “Church Holidays” and then making them fall in love with your community.
Don’t be afraid of marketing. Instead, you can use it to your advantage. With Google Ad Grants, you can use pay per click advertisements or PPC to your advantage. PPC marketing uses keyword research and specific ad placement to target the people who may just want to find you. There is a certain amount of science about this, and the work does take quite a bit of time.
That’s where JSA Interactive comes in – we can take over the work for you. We will do the research for your ads, build them, and then ensure they go somewhere your target demographic will find them.
We will set up and manage your marketing and PPC ads so that you can focus on doing good – all while you are reaping the rewards. This is important because you don’t want to neglect the people that are already in your congregation.
What is the Google Ad Grants Program?
The Google Ad Grant program dedicates $10,000 per month in free PPC advertising for non-profits that meet specific requirements. This works out to about $329 per day in free advertising. This money goes through AdWords, which is what almost all companies use to advertise themselves.
With this much dedicated to PPC advertising, or more if you choose to supplement it yourself, you will almost immediately see results. Those results may include visitors to your site or attendees to your programs.
You’ve certainly see advertisements from AdWords before – they are the largely text ads that you see on the side of websites that you visit on a regular basis. The great thing is that you can target people who are most likely to act upon your ads.
Is My Church Eligible for Google Ad Grants?
Not all churches are going to be eligible for Google Ad Grants. You have to fit into some pretty strict requirements. Some of the requirements include:
- Have an up to date, operating website;
- Have current 501(c)(3) status;
- Have a valid EIN;
- No current AdSense ads;
- No affiliate advertising;
- No non-traditional donations accepted; and
- No government agencies, academic institutions, medical organizations, or child care centers
Do you fit into these requirements? Get started today! Fill out the form below to find out more information on how JSA Interactive can help with your nonprofit marketing.
How Church Marketing Works
For church marketing and church advertising, JSA Interactive will help you using Google Ad Grants and the traditional PPC services that we offer other businesses and non-profit organizations. Instead of coming together to come up with a number to spend, that amount is already set by Google. If you want more, then you can add money of your own.
For your PPC ads, our team will complete keyword research, choose the best keywords for your church, and then write the ads for you. The goal is to connect you with the people who will come to your events and become a part of your community.
This is all only part of an effective church marketing strategy. You may also need some of our other services, including website building, email campaigns, search engine optimization (SEO), social media, and more. Our internet marketing services can be used by all different types of companies and organizations, including churches. Of course, we will work with you to determine the best approach – nothing is one size fits all, even when it comes to churches.
Nonprofit Marketing: What We Do
Interested in more information? Want to set up an initial consultation? Give us a call today to get started on a newer, improved outreach campaign with better results, improved connections, and more control.
Start your free church marketing today – there is not a moment to waste when you think of all the good that you could be doing.
Fill out the form below to find out more information – or give us a call today.