Online shopping has us all trained to look everywhere for the absolute lowest price possible on items we want to purchase, and while that may be a sound strategy for buying a new laptop or hardback novel, the same can’t be said when it comes to SEO. In all actuality, hiring an SEO agency to help your business is much more like hiring a contractor to put a new roof on your house than it is buying an mp3 player. If a contractor gives you an estimate that’s a mere fraction of what every other contractor in town is charging, you know there’s got to be a catch, and the catch is that he’s probably using cardboard shingles and Scotch tape, right? Sure, it’s cheap, but it’s not going to last, so in the long run, you’re actually going to lose out. It’s the same for SEO.
Effective SEO requires time and effort, and often rather a lot of it. Much like quality roofing or mechanics, it’s skilled labor that requires experience, expertise, strategy, and know-how. And again, much like quality roofing, effective SEO is built to last. It’s a worthy investment that has the potential to bring your company huge rewards if handled correctly, but if you really want to reap those rewards, you have to stop thinking in terms of short term savings and start thinking in terms of long term success.
When you hire a professional SEO agency to handle your business’s needs, you end up with a strong structure built on a strong foundation, whose results will keep perpetuating themselves on into the future without a lot of maintenance on your part. And that means it’s not going to be cheap. Yes, you can find extremely inexpensive SEO packages out there – like the people that purport to handle everything from blogging to press release distribution, all for the low, low price of $49.99 a month – but this is truly a case of “you get what you pay for”. You may end up with subpar work. You may end up with someone that uses Black Hat SEO techniques that could get your website flagged and penalized. You may end up with nothing much to show for yourself at all. And after all is said and done, you’ll have to go find a professional to fix the mistakes, which wastes both your time and your money.
So next time you are looking to hire some SEO help, remember that saving a little bit of money now is not worth compromising your chances for stronger, long term success. Do it the right way from the start, and you’ll be able to take advantage of the full range of benefits that quality, effective, strategic SEO can bring to your business’s bottom line.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay