Google Maps for Lawyers
When you are going somewhere for the first time – or maybe even for the second time, do you like to know where you are going? We all do, which is why Google Maps for lawyers is such an important part of your website development. Google Maps marketing uses Google Maps’ functionality to help people find your offices when they are on their way, and feel more comfortable in selecting your law firm from some others.
If people aren’t able to see where your offices are, they are likely to move onto the next option. Why? Every town has that part where people don’t want to go. Maybe public transportation doesn’t go there, there isn’t enough parking, or it is in the middle of a really seedy section. If you don’t show your location, people will always assume that it is in the worst possible space.
Google Maps marketing for lawyers isn’t just about making it easy for people to find you, however, there are some other key advantages that not all law firms are taking advantage of, especially in areas where there is a lot of competition.
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Why Use Google Maps for Lawyers?
As with almost any move that a digital marketing company for lawyers takes, Google Maps helps lawyers and law firms to achieve a high placement in local business results on the Google Maps results. When someone searches for a law firm in a specific area, a map may pop up revealing the firms that are the closest.
Google Maps for Lawyers uses a formula that determines which listings are the closest for that person. While this isn’t a new feature for Google, many have found that Google often gives preference to those who work within Google Maps. What does this mean? If you play the SEO game, Google will give you preferential treatment. Is it fair? No, but you can use it to your advantage.
There is also another benefit to working with Google Maps: since not everyone has location enabled on their devices, there are ranked results that give some great information to someone that is looking and in a hurry – like they might be if they want a lawyer. Google Maps can give your location, phone number, and even highlight your rating on Google. For those that are in a rush (such as someone who was just charged with a crime), they will just call the first name that they see – so you need to make sure that it is yours.
How Google Maps for Lawyers Works
Getting your law firm on Google Maps isn’t all that difficult to do. However, keeping your business near the top and displaying the appropriate information does take some time and work that you probably don’t have. Results that aren’t visible won’t actually do that much for you, which is why it is so important to ensure that someone continually monitors your ranking and makes changes so that you stay near the top.
Some of the information that we use for Google Maps for lawyers includes:
- USPS Address Information – can help pinpoint if you are close to someone looking for the lawyer and provide information to those looking for your space. This has to be carried out correctly and in the best possible way, or it can impact your ranking
- Service Information – people often type in “lawyer” but, even more commonly, they probably put some sort of legal area there – “drug lawyer,” “car accident lawyer,” “business lawyer,” or “fraud lawyer.”
In an overall marketing program, these pieces of information will already be on your website, but some people don’t think about putting it on their Google Maps listing. You want to do as much as you can to grab attention, so it is important to put time and effort into your listing. Our team at JSA Interactive can help you to stand out from your competition. We have helped our clients corner the market and dominate online and in the courtroom.
It is also important to note that Google Maps for lawyers requires some authentication and working directly with Google to ensure that all of your information is correct – this process can take some time, which is why many law firms don’t do it. Instead of trying to handle everything for yourself, allow JSA Interactive to work on your Google Maps campaign as part of our lawyer marketing packages.
Why Are Maps Important For Law Firms?
For the most part, your Google Maps listing is an introduction to your law firm. You can detail your accomplishments, the products and services you offer, and what you do that is different. You don’t have a lot of space to do this, so you have to be smart and thorough. You want to draw in prospective customers and make people want to contact you – that is the key. Too much, and someone will think that they cannot afford your services or that you won’t work with them and too little, they will think you are unqualified. This is fine a line that JSA Interactive has walked successfully with law firms all over the country – and we can help you to do the same.
Google Maps for lawyers also gives you a chance to introduce your law firm to people before they leave their homes. You can use pictures of your physical location, inside shots of your space, photos of your lawyers, and other pertinent photos. This is a great opportunity for marketing as well as to make people feel comfortable with you. Our team can help you to choose and optimize the photos for your Google Maps listing as well as create a feeling of comfort and professionalism.
Google Maps for Lawyers: Reviews
One final piece of Google Maps for lawyers? Reviews. Reviews are one of the best ways to not only show people that you are a successful lawyer, but that other people think so as well. We don’t need to tell you that lawyers sometimes get bad reputations, but you can overcome that – but it will take some work. You need to solicit reviews from clients you have worked with, clients that will give you a positive review. At JSA Interactive, we can set up a system so that your clients leave you good reviews consistently – and we can help to prevent bad reviews.
Not all reviews will be displayed to Google Maps, and you need to have at least five before they will display. If you have reviews that aren’t great, you will have to work to get your ranking back up. Monitoring your reviews on Google is key to ensuring that you will have highly rated stars next to your name.
Interested in Google Maps for Lawyers?
If you are interested in updating your Google Maps listing, or you want to tackle a complete online marketing program for your law firm or individual practice, contact JSA Interactive today at (617) 615-9895. We can talk to you about your current website, give you a quote, and tell you about some of the work that we do.