Marketing for Nonprofit Organizations Through Google Ad Grants and JSA Interactive
Many meetings and discussions at a nonprofit organization ask the same question: what is the most effective marketing for nonprofit organizations? It can be difficult because you want to use your money in the most efficient way, but you still need to put some of that money toward advertising. With so many people looking at the way you spend your money, you have to balance all of your spendings.
Thankfully, there are a few ways to work around that problem, especially if you are open to outside help. The first is to use the internet – that is where most people go for their information anyway. We all spend hours each day with our faces pressed near our smartphones, so why not advertise and market there? The second solution is through the internet – or at least one of the most significant parts of it: Google. Google Ad Grants are an option for many 501(c)(3) organizations and nonprofits.
This free marketing allows nonprofits to test out PPC marketing with little risk to them – you can reach your target audience much more easily (or find your target audience in the first place.) If you don’t want to spend money on advertising, consider looking into Google Ad Grants.
Now, the problem with PPC and Google Ad Grants is that you only get the free advertising space – you still have to come up with the ads yourself. That’s why JSA Interactive helps you – we can do the research for you, find your target keywords, and build your ads.
Then, as people start interacting with your content, we can help you to track your performance. If we find that everything is successful, we can replicate the process. If it isn’t, we can brainstorm a new campaign for you.
We will set up and manage your marketing and PPC ads so that you can focus on doing good – all while reaping the rewards.
What is the Google Ad Grants Program?
The Google Ad Grant program gives eligible nonprofits $10,000 per month (which is roughly $329 per day) in free PPC advertising that you can use in your marketing campaign. This money goes through AdWords one of the most trusted names and brings more visitors and donations into your websites.
It is likely that you’ve seen these ads before – they are all over local websites. The great thing about PPC advertising is that you can target it to a specific type of person or persons so that you get the most bang for your (free) buck.
Is My Nonprofit Eligible for Google Ad Grants?
Not every organization is eligible to apply for Google Ad Grant and the free advertising that comes with it, though many, many nonprofits and nonprofits are eligible.
- Have an up to date, operating website;
- Have current 501(c)(3) status;
- Have a valid EIN;
- No current AdSense ads;
- No affiliate advertising;
- No non-traditional donations accepted; and
- No government agencies, academic institutions, medical organizations, or child care centers
Do you fit into these requirements? Get started today! Fill out the form below to find out more information.
How Marketing For Nonprofits Works
From an advertising perspective, JSA Interactive can help you using Google Ad Grants and the traditional PPC services that we offer. Instead of determining the amount of money spent on PPC, however, you have to use what Google gives you. If you want more, we can supplement that with money from your organization.
For that, we will run keyword research, find the best keywords for your niche, and create the ads for you. The goal is to connect you with people who will actually make donations of their time, money, or activism.
We can also work on other marketing for nonprofit organizations, including website building, email campaigns, search engine optimization (SEO), social media, and more. Our internet marketing services can be used by all different types of companies and organizations, including nonprofits. Of course, we will work with you to determine the best approach – nothing is one size fits all.
Marketing for Nonprofits: What We Do
Interested in more information? Want to set up an initial consultation? Give us a call today to get started on a newer, improved outreach campaign with better results, improved connections, and more control.
Start your free advertising campaign today – there is not a moment to waste when you think of all the good that you could be doing. Fill out the form to find out more information.