tips

SEO Help: Turn Your 404 Into Something More

by michael • August 23, 2012

For many business websites the 404 page rarely gets any attention. Generally it is a page that no web developer wants the user to see. Many hours go into making sure that the website is functioning properly and that all links lead to somewhere. But it is going to happen, the user will end up […]


SEO Help: How to Write Better Blog Titles

by michael • August 20, 2012

When it comes to blogging (and blogging well), knowing how to write great blog titles is half the battle. Many people don’t put much thought into their titles, which is unfortunate, because blog titles are almost as important as the content of the posts themselves. You can spend half the day constructing a brilliant blog […]


3 Tips for More Effective Internal Linking

by michael • August 14, 2012

Linking in a marketing capacity can be divided into two different types. The first is the external linking structure you build by having other sites and blogs linking back to yours, and the second is the internal linking structure you build within your own website. When it comes to external linking, you have to rely […]


Using Infographics for SEO

by michael • August 13, 2012

People on the Internet tend to have short attention spans, and that’s a driving force behind a lot of things you’ll do when marketing your business online. So many things often boil down to your ability to grab a visitor’s interest in the few seconds it takes before they get bored and click away that […]


The Basics: Search Engine Optimization (SEO)

by michael • August 12, 2012

Search engine optimization (SEO) is a crucial part of your business’s online success. Basically speaking, SEO is the process of improving your website’s visibility by ranking high in search engine results – which should then translate to more traffic for your site and hopefully more profits for your business – but in actual practice, SEO […]


The Basics: Pay Per Click

by michael • August 10, 2012

Pay Per Click (PPC) is one of the most popular methods for advertising online, but if you’re unfamiliar with the process, things can look a little daunting at first. With PPC campaigns, you are going to pay for every single click your ad receives, regardless of whether or not that click results in a conversion […]


The Basics: Contextual Advertising

by michael • August 9, 2012

A contextual ad is a type of targeted online ad that can be placed and displayed on websites, mobile browsers, and other related types of media. Automated systems choose which ads to serve to viewers based on the actual content of the page they are to be displayed on, which allows the advertiser to reach […]


The Role of Branding in Effective SEO Strategy

by michael • August 8, 2012

Branding & SEO We all know branding plays an important role in brick and mortar business. A strong brand identity is valuable in so many ways, and to see that in action, all you have to do is think about how many people invariably refer to all facial tissue as “Kleenex” or all copy machines […]


Remarketing Basics

by michael • August 6, 2012

Remarketing, when used correctly, can be one of the most powerful tools in any business’s marketing arsenal, but to really make the most of what it has to offer you, you have to understand how it works. What is Remarketing? If you’ve heard the term “behavioral targeting” before, then you already know what we’re talking […]


Why Landing Page Optimization is Key

by michael • August 5, 2012

From the time we are young, the importance of making a good first impression is drilled into our heads. Good first impressions lead to good opportunities, whether you’re interviewing for a new job or you’re meeting your new spouse’s family for the first time. It doesn’t matter if you’re the best in your field or […]