B2B social media

Nielsen Social Media Report Takeaways, Part 6: Social Care & Customer Service

by michael • March 25, 2013

Part 1: Get in the Game Part 2: Got Apps? Part 3: Demographic Breakdown Part 4: Pinterest Spotlight Part 5: How, Where & Why We Connect >>>Part 6: Social Care & Customer Service For the final part in this series, we’re going to take a look at what the Nielsen 2012 Social Media Report has […]


Nielsen Social Media Report Takeaways, Part 5: How, Where & Why We Connect

by michael • March 25, 2013

Part 1: Get in the Game Part 2: Got Apps? Part 3: Demographic Breakdown Part 4: Pinterest Spotlight >>>Part 5: How, Where & Why We Connect Part 6: Social Care & Customer Service The next section of Nielsen’s 2012 Social Media Report that we’re going to take a look at involves how, where, and why […]


Nielsen Social Media Report Takeaways, Part 4: Pinterest Spotlight

by michael • March 25, 2013

Part 1: Get in the Game Part 2: Got Apps? Part 3: Demographic Breakdown >>>Part 4: Pinterest Spotlight Part 5: How, Where & Why We Connect Part 6: Social Care & Customer Service Pinterest hit the social media scene last year and made a splash in a huge way. In a very short amount of […]


Nielsen Social Media Report Takeaways, Part 2: Got Apps?

by michael • March 25, 2013

Part 1: Get in the Game >>>Part 2: Got Apps? Part 3: Demographic Breakdown Part 4: Pinterest Spotlight Part 5: How, Where & Why We Connect Part 6: Social Care & Customer Service When it comes to checking out user statistics for the Internet, very little is more exciting than seeing a huge jump in […]


Nielsen Social Media Report Takeaways, Part 1: Get in the Game

by michael • March 25, 2013

>>>Part 1: Get in the Game Part 2: Got Apps? Part 3: Demographic Breakdown Part 4: Pinterest Spotlight Part 5: How, Where & Why We Connect Part 6: Social Care & Customer Service Nielsen kicks off their 2012 Social Media Report by illustrating how much time users spent on accessing social media, broken down by […]


Nielsen 2012 Social Media Report Takeaways, a 6 Part Series

by michael • March 25, 2013

Here at JSA Interactive, we spend a lot of time on research and always encourage our clients (and non-clients, too!) to do the same. Knowledge is power, and that’s especially true when it comes to the world of online marketing, so when Nielsen’s 2012 social media report hit the ‘net, we knew we had to […]


B2B Social Media Marketing: Tips for Platform-Tailored Content

by michael • November 16, 2012

Are you posting the same basic content across all of the social media platforms your business is active on? If so, you may find that your B2B social media marketing efforts just aren’t as effective as they could be otherwise. Not all social media platforms are created equal – each has its own rules and […]


Easy B2B Marketing Tips You Can Use Right Away

by michael • September 10, 2012

Successful B2B marketers (and marketers that have read our “The Basics: What is B2B Marketing?” post, too!) know that B2B marketing is not the same as B2C marketing. The methods you’d use to sell a product or service to a consumer will often differ greatly from the methods you’d need to use to sell to […]


B2B Email Marketing: Is It Past Its Prime?

by michael • September 10, 2012

Lately with all of the buzz around social media, it seems as though B2B email marketing may have lost its enviable status as the most valuable marketing tool for B2B focused businesses. Social media has become a very effective way of sending a message to a large audience quickly, just as quickly as say, an […]


B2B Social Media: And the Winner for Building a Following Fast is…

by michael • August 30, 2012

…Contests! By now it is common knowledge that a strong social media presence is a critical piece of any well-rounded advertising campaign, and the same is true for your B2B social media marketing efforts. The open lines of communication offered through myriad social platforms allow for an unprecedented level of direct potential customer messaging. But […]