Nonprofit Marketing Through Google Ad Grants and JSA Interactive
Nonprofit marketing is a difficult task for even the most prominent nonprofits because it requires such a careful hand – you don’t want to spend too much time and money on marketing because it looks like you aren’t using your resources correctly. However, you need to spend time and money on it so that it seems like you care. With so much added skepticism about nonprofits, your marketing has to be done correctly for it to be effective. It’s hard.
There are many ways to solve the problem of nonprofit marketing – though some of them will only work for certain nonprofits. Something that will work for many nonprofits is using Google Ad Grants to supplement your marketing and make more marketing a possibility. Google Ad Grants allow you to use the most powerful resource any company has: the internet. We spend hours and hours each day using the internet, so it makes sense that your nonprofit marketing efforts should use the internet to your advantage – including social media marketing, PPC, SEO, and more.
Google Ad Grants can help you with one of the most significant parts of internet marketing for nonprofits: pay per click advertisements or PPC. It is a free grant given to nonprofits that fall into specific requirements.
Of course, that isn’t the end of your problems. PPC marketing takes time and effort from your team – and requires a specific set of skills that most people don’t have. Instead of struggling and not getting the most out of your grant, working with a marketing company for nonprofits is a great idea. JSA Interactive can help you with all of that work.
We will do the research to build your ads, build them, and then ensure they go somewhere your target demographic will find them.
We will set up and manage your marketing and PPC ads so that you can focus on doing good – all while you are reaping the rewards.
What is the Google Ad Grants Program?
The Google Ad Grant program gives qualified nonprofits $10,000 per month (which is about $329 per day) in free PPC advertising that you can then use as part of your marketing campaign. This money goes through AdWords, which is one of the most trusted names. Almost immediately, you will see more visitors and donations into your websites.
It is likely that you’ve seen ads through AdWords before, but you didn’t recognize them – they are all over local websites. The great thing about PPC advertising is that you can target it to a specific type of person or persons so that you can go far with little cost.
Is My Nonprofit Eligible for Google Ad Grants?
Not every group is eligible to apply for Google Ad Grant and receive the free advertising that comes with it, though many, many nonprofits and nonprofits are eligible.
- Have an up to date, operating website;
- Have current 501(c)(3) status;
- Have a valid EIN;
- No current AdSense ads;
- No affiliate advertising;
- No non-traditional donations accepted; and
- No government agencies, academic institutions, medical organizations, or child care centers
Do you fit into these requirements? Get started today! Fill out the form below to find out more information on how JSA Interactive can help with your nonprofit marketing.
How Nonprofit Marketing Works
For the advertising portion of your marketing campaign, JSA Interactive will help you using Google Ad Grants and the traditional PPC services that we offer other businesses. Instead of determining the amount of money you will spend on PPC. However, you must use what Google gives you to start. If you want more PPC ads, we can then supplement that with marketing funds from your organization.
For your PPC ads, we will complete keyword research, choose the best keywords for your niche, and then write the ads for you. The goal is to connect you with the people who will make donations of their time, money, and activism.
This is all only part of an effective nonprofit marketing strategy. You may also need some of our other services, including website building, email campaigns, search engine optimization (SEO), social media, and more. Our internet marketing services can be used by all different types of companies and organizations, including nonprofits. Of course, we will work with you to determine the best approach – nothing is one size fits all.
Nonprofit Marketing: What We Do
Interested in more information? Want to set up an initial consultation? Give us a call today to get started on a newer, improved outreach campaign with better results, improved connections, and more control.
Start your free advertising campaign today – there is not a moment to waste when you think of all the good that you could be doing. Fill out the form below to find out more information.