It’s likely inevitable that at some point during your blogging career, you’re going to get stuck for an idea. It’s important to keep up a regular posting routine, though, so what do you do if you’re stuck for blog content, but you still need to post?
In order to recycle content effectively, you do need to have something of a backlog of posts to work from already. So if you’ve just begun blogging for your business and only have a month’s worth of posts, this is not the advice you’re looking for – yet. Come back and put this into practice a little later, though, because it’s a useful tool to keep in your blogging toolbox.
If you have enough old material to work with, then there are two different ways you can go about recycling a post to get some more miles out of it:
Your blog is a valuable part of your company’s marketing plan, and by making strategic use of content recycling, you can ensure you keep regularly providing your users with quality, engaging content.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay