PPC for Lawyers
Looking for PPC for lawyers? PPC services for lawyers are part of a online marketing tactic that works particularly well for lawyers. Pay per click (or PPC) advertising is a tool that works for many different law firms that need to target a specific audience or type of client that you want to handle. Perhaps your law firm works with a specific type of client, such as those who have been involved with drug crimes or fraud, you want to move into a specific type of case that is something you have just hired another lawyer for, or you just want to move into a new realm of your law and you don’t know how to get those first few cases to build up your reputation and results– in any of those cases (and many more), you may want to utilize PPC for lawyers. It is important to note that there are many ins and outs of PPC and that, especially for lawyers, it needs to be done with the utmost discretion and professionalism.
Why does PPC work? It zeroes in on people who have been looking for your services, either because they know they will need a lawyer (i.e for divorces or white collar crimes) or because they are looking to change lawyers for some reason. No matter how they get to you, PPC advertising finds their eyes on popular websites. At JSA Interactive, we can build PPC ads that not only perform well, but help to spread your name and help build up your reputation.
JSA Interactive offers a wide range of comprehensive and wide-ranging PPC services for lawyers and law firms of all scopes, sizes, and types. Our goal? Increase the amount of people who know about your law firm and convert them into real-life clients.
Pay Per Click (PPC) isn’t a new method that you can use, though more people are learning about it on a daily basis. You see this type of advertising, but you don’t really know it. PPC for lawyers is something that many lawyers and law firms are learning about and many who see the benefits of it are using it to increase their client pool. This is a fantastic way to get your firm, your services, your team, and even your brand to the people who will most likely be interested in them and then actually use your services or buy your products. For lawyers and law firms that want to compete in today’s world, some of the more traditional methods that we use in advertising, like putting an ad on the radio or placing an ad in the newspaper, cannot and does not really work to bring in clients. Fewer people are reading the newspaper and most people have their phones connected to their cars – especially young people, who tend to make up a giant base of clients for lawyers. Even those that are reading the newspaper or getting in their cars do not go there for who they hire – they go straight to the internet, which is where you need to be. Of course, you can use PPC as part of a larger marketing strategy for lawyers that includes those things as well.
That’s where our work comes into play, however: we help you to go to where the people you need to find are: the internet. A well-crafted and executed PPC campaign will help you to target your ideal clients, whomever they may be, and then reach out to them in the places where they already go and look. One of the best things about PPC for lawyers is that you don’t have to change the behaviors of your ideal clients (because that is ultimately one of the hardest things you will do) you have to change your own. Whether you know your demographics or not, it is out there and you can target your advertisements so that you get the best possible prospects – people who are going to be looking for lawyers or legal representation.
Still, you cannot do this by yourself. Instead, you need to have the help of a PPC agency that can research, develop, design, build, and maintain your PPC campaigns. At JSA Interactive, we have done that for law firms all over the country – and we can do it for you too. Contact us today to find out more information.
If you’re looking for PPC for lawyers, give us a call today. There are many different approaches to go about lawyer PPC services, and we believe that we offer the best range of options and styles, so there will always be something that will fit in with what you need. We work with Google AdWords, Microsoft AdCenter (Bing), Facebook, Instagram, LinkedIn, and many more places where people might see your ads. If you aren’t sure which one is the best, we can look at your business, your demographics, and your goals to determine the right one for you – and which ones you may just want to try to push yourself even further into a certain client pool.
Then, we take care of everything for you, from the ad copy to choosing the keywords and narrowing down the demographic as we learn more about what you want and who wants you. Our experts are highly trained and skilled in PPC services, creating PPC marketing campaigns that bring in the high quality, targeted traffic that you need. From there, we can help you replicated your campaigns or try something new to expand your business even more. Don’t delay, contact us today for more information.
If you are looking to get started with PPC services for lawyers from JSA Interactive, you can simply fill out the form above to request a quote or to talk to one of our team members. Tell us what you need, what your goals are, and we will be in touch to talk to you about your options and how we can help you to achieve for your goals – and more.
If you are interested in learning more, you can get an even better idea of what we can do for you, by looking at a few of four free case studies. These will allow you to get an inside look at how we’ve helped other businesses with PPC services.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay