B2B marketing tips

B2B Email Marketing Tips: Best List Growth Techniques?

by michael • February 21, 2013

B2B email marketing is one of the most common forms of advertising that companies of all sizes and in all industries engage in. It’s been around for a long time (in terms of the Internet, anyway!) and continues to remain popular even with the advent of newer Internet marketing tactics like Pay Per Click and […]


B2B Social Media Marketing: Tips on Timing

by michael • November 15, 2012

Any business engaged in B2B social media marketing obviously wants their social media posts to be seen by as many people as possible, but in order to make that happen, you have to go in with a posting plan before you start tweeting or updating Facebook. Using social media platforms for B2B business is not […]


B2B Marketing Tips: Targeting Users During the Buying Cycle

by michael • November 8, 2012

With the advent of the Internet, consumers in general are putting a lot more time and effort into making purchases. The Internet makes it easy to comparison shop to get the best value for the lowest price, and consumers also have the added bonus of being able to read reviews of products and services written […]


B2B Marketing Tips: More Pages Equals More Traffic?

by michael • October 23, 2012

Anyone searching for B2B marketing tips might wonder, “How many pages does my website really need to have to be the most effective?” It’s a good question, and one with no specific answer (as in, “You need 57 & a half pages to get all the traffic”), but according to some interesting research conducted by […]


Industrial Marketing Strategy: Does Your Site Need a Redesign?

by michael • October 4, 2012

Your website is your company’s ambassador on the Internet, and that means it has to make a good first impression to potential new customers. For many businesses, however, regular site updates and redesigns are not part of their industrial marketing strategy – and that’s a big mistake. Very few websites are completely perfect right out […]


B2B Marketing Articles: A Round-Up of Our Posts This Week

by michael • September 14, 2012

It’s Friday, and we’ve spent all this past week covering various aspects of the B2B marketing world, from email marketing best practices to B2B marketing tips and B2B social media. In case you missed anything, we’ve compiled a round-up of the all the great information we’ve been sharing in list form for easy access. B2B […]


Easy B2B Marketing Tips You Can Use Right Away

by michael • September 10, 2012

Successful B2B marketers (and marketers that have read our “The Basics: What is B2B Marketing?” post, too!) know that B2B marketing is not the same as B2C marketing. The methods you’d use to sell a product or service to a consumer will often differ greatly from the methods you’d need to use to sell to […]


B2B Social Media Marketing Tip: The Internet is Forever

by michael • September 30, 2011

With the prevalence of social media outlets these days, it’s now easier than it ever was before to share information with people all across the globe. This has obvious major advantages in plenty of realms, not least of which is its ability to help you extend your B2B marketing reach and stay in touch with […]