Lawyer Marketing Services
Lawyer marketing services are important to introduce your firm to the world and to potential clients. Without them, anything you put on your website is simply going into the void. Your website, your ads, and the way that you present yourself online are all incredibly important to shaping what kind of practice you have and what you are capable of doing – with the right marketing, you can crush your competition and get only the best clients. Whether you are a large law firm or a single lawyer operating by yourself, competing with other lawyers in your service area requires you to be on the top of your game.
No matter how big or small your practice is, lawyer marketing services make it possible for you to compete at an extremely high level. With the right team on your side, you will be able to get the right kind of leads quickly so that you can pick and choose the clients that you want to work with – no more taking work just to take it. Not only will this help your bottom line, it will help you to love your work again.
JSA Interactive, an internet marketing company with experience in lawyer marketing services, helps you to establish yourself and your practice in the eyes of potential clients. We help you use the internet, and all that is good and bad about it, to your advantage, putting your name, your firm’s name, your successes, and your face in front of the people who will need you to represent them.
Think about when someone uses a search engine like Google to look for you, typically after they have been in some sort of trouble and they are in a hurry. They won’t do too much research – instead, they will click on the first name they see with a website that looks promising. They are looking for a certain type of person to help them out, and if you don’t fit that mold, they can move onto someone else – they won’t read long case files or watch videos of you. Search engines like Google, Yelp, Bing, and even Facebook are all keys to your success, so you absolutely must use them. However, just using them isn’t enough anymore. You also have to go above and beyond and use them in the right way.
How do you do that? You need to be near the top of Google’s ranking. It isn’t easy and it takes years of practice and a working knowledge of analytics, marketing techniques, and an ability to predict what Google will do next. That’s why it is important to hire a lawyer marketing service that has years of experience and proven results for lawyers. This landscape changes regularly and requires a certain amount of structure that some cannot provide.
JSA Interactive is an SEO company that works with you on all aspects of search engine optimization and lawyer marketing services, including internet marketing, website design, email marketing, pay per click marketing, blog writing, content creation, video creation, reputation management, and more.
For lawyer marketing services (and every other service we offer), we’ll use our team and our tools to improve your website and bring in the kinds of clients and leads that you want.
Our team has produced hundreds of leads for lawyers all over the country – working to increase their name recognition, build good reviews, and move them up Google’s rankings to be the top ranking. Whatever your practice is, our team will help you to find the clients that you want and the cases that you enjoy working.
Most of the lawyer marketing services that we offer revolve around Google, and with good reason. Whenever someone needs something they tend to go to Google before they go to any other search engines. Google also tends to set the pace for the rest of the search engine industry, so you will still rank highly on other platforms as well. Those same best practices also tend to help with social media posts, blogging, and even email lawyer marketing services.
Law firms of all sizes use lawyer marketing services to not only rank on Google but to also improve the content of their websites so that when someone searches for them, they are impressed by what they see and feel like they can be helped by that person. Of course, having a website that ranks is crucial to success from a marketing standpoint, but your website should also be valuable. It was easy to click on your name, and they will if it is one of the first options on Google, but someone can just as easily click away and go back to someone else.
Search engine optimization and lawyer marketing services aren’t just about using the right keywords and filling your website with content that repeated words like “drug bust lawyer” over and over again – it is having a website that you can use to market yourself on top of the work that we do to get you to rank. This is highly technical and requires a practiced hand in almost all aspects – and the worst part is that if you make mistakes, you may have dug a hole for yourself that you cannot dig yourself out of for a long time.
Website design plays an imperative part in impressing and keeping your clients. If you have a website that is easy to navigate and has useful information, you might be able to rank higher simply because of it. These are little things that add up to big things over time – but you have to know when, where, why, and how to do them.
What your website looks like is important – from the colors that you use to any images or videos that you might place on the pages. Our team will take your website and make it work for you – helping you to find the best approach for your business – and there are different approaches out there. A drug lawyer might want a different look from a divorce lawyer who wants something different from a white-collar crime lawyer.
While we do want to make your website stand out, we want it to be in a good way. With JSA Interactive, you will get that chance to shape and build your website and content from the ground up – the right way. Contact us today to find out more information.
One of the trickier aspects of lawyer marketing services is the PPC portion. PPC allows you to target a definite demographic – or the people you want to see your marketing. PPC is a way to target your audience, allowing you to only pay for clicks that come from people who will actually use your services.
This can be a difficult skill to master and requires knowledge about bids, spending, and advertising. This is simply too much for someone to take on without prior knowledge – allowing a PPC firm help you will help you get started on this crucial type of marketing.
At JSA Interactive, our work focuses on providing real results in unique and informed ways – our team consistently updates training to better understand lawyer marketing services and how your marketing impacts you, your clients, and your reputation. Our team has members who can help you with internet marketing, website design, and marketing services. We will help you rank locally and continually push you to achieve new goals and successes – something that is incredibly important for lawyers.
Website optimization and other marketing services take a lot of hard work, which is why investing in lawyer marketing services that are targeted and precise is so important. When you know the right people see your content, it is easier to get it right the first time and even easier to define where you want to be online. We will approach your company with fresh pairs of eyes, creating new and innovative marketing campaigns, websites, blogs, email marketing campaigns, videos, page content, and more.
Contact us today for more information about our lawyer marketing services.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay