B2B Marketing

New Guide! How to Use YouTube in Your B2B Marketing Mix the Right Way

by michael • December 3, 2012

Unsure of the right way to use YouTube for your B2B marketing efforts? Head on over to our new Free Training section and instantly download your copy of our new training guide, “How to Use YouTube in Your B2B Marketing Mix the Right Way.” Download now and let us know what you think! More free […]


B2B Social Media Marketing: Tips for Platform-Tailored Content

by michael • November 16, 2012

Are you posting the same basic content across all of the social media platforms your business is active on? If so, you may find that your B2B social media marketing efforts just aren’t as effective as they could be otherwise. Not all social media platforms are created equal – each has its own rules and […]


B2B Social Media Marketing: Tips on Timing

by michael • November 15, 2012

Any business engaged in B2B social media marketing obviously wants their social media posts to be seen by as many people as possible, but in order to make that happen, you have to go in with a posting plan before you start tweeting or updating Facebook. Using social media platforms for B2B business is not […]


B2B Marketing Tips: Targeting Users During the Buying Cycle

by michael • November 8, 2012

With the advent of the Internet, consumers in general are putting a lot more time and effort into making purchases. The Internet makes it easy to comparison shop to get the best value for the lowest price, and consumers also have the added bonus of being able to read reviews of products and services written […]


Introducing JSA Interactive’s Educational Webinar Series: Marketing Made Easy

by michael • October 12, 2012

JSA Interactive is proud to announce our new series of webinars called “Marketing Made Easy.” These webinars are focused on demonstrating how to implement proven marketing strategies. JSA Interactive is continuously researching marketing methods that can be effective for businesses both small and large. JSA Interactive’s webinar series “Marketing Made Easy” will host an hour […]


B2B Industrial Marketing Tips: Be Social & Be Mobile

by michael • October 12, 2012

The old rules of B2B Industrial Marketing have changed. The no-fail strategies of direct mail and print which used to comprise the bulk of industrial advertising plans have been relegated to small pieces of an increasingly complex advertising puzzle. The explosion of media platforms available for advertising has forced the industrial marketing world to expand […]


B2B Marketing Tips: Multiple Traffic Sources Spell Success

by michael • October 9, 2012

When you think about SEO in your marketing plan, what’s the most important piece? Well – that’s a bit of a trick question, actually. When you’re just starting out, many marketers make the mistake of focusing on a single traffic source or type of traffic source to direct all their efforts toward, but one of […]


B2B Marketing Strategy: Upgrade Your Blog

by michael • September 26, 2012

Once you have a blog in place to use as part of your B2B marketing strategy and you’ve gotten the hang of producing content regularly and consistently, you may want to think about upgrading that blog to make it even more effective for you. One of the most important things to keep in mind about […]


B2B Marketing Strategy: Best Times for Social Media Posts?

by michael • September 24, 2012

Adding social media to your B2B marketing strategy is a smart move to make, but it’s also one that can bring up a lot of questions. “How do I post?” and “What do I post?” are two of the most common of those questions, but if you are really thinking in terms of strategy, then […]


B2B Marketing Articles: A Round-Up of Our Posts This Week

by michael • September 14, 2012

It’s Friday, and we’ve spent all this past week covering various aspects of the B2B marketing world, from email marketing best practices to B2B marketing tips and B2B social media. In case you missed anything, we’ve compiled a round-up of the all the great information we’ve been sharing in list form for easy access. B2B […]