Inbound Marketing

Tracking & Analysis: How Do Your 2013 Objectives Measure Up?

by michael • February 25, 2013

As marketers, data is one thing we’ve always got in abundance, and that means we should all be putting it to good use. Here at JSA Interactive, we place strong emphasis on tracking and analysis in everything we do, and we encourage all of our clients and our blog readers to do the same. The […]


New Guide! 50 Content Marketing Ideas That Drive Tons Of Traffic

by michael • December 7, 2012

Content marketing is an effective tactic to add to your inbound marketing mix, but coming up with a steady stream of ideas for valuable content your target audience will find useful can get tough. In this new free training guide from JSA Interactive, you’ll find 50 content ideas that will help drive tons of traffic […]


New Guide! How to Build Buyer Personas That Turn Clicks into Conversions

by michael • December 5, 2012

Buyer personas are a more in-depth alternative to examining your target audience than simple demographics. In our latest free training guide, “How to Build Buyer Personas That Turn Clicks into Conversions,” we examine how you can build effective buyer personas that allow you to speak directly to your target audience – who they are, how […]


Inbound Marketing: 15 WordPress User Errors That Make You Look Silly [INFOGRAPHIC]

by michael • November 25, 2012

There’s no doubt that WordPress makes inbound marketing incredibly easy and intuitive. With its wealth of plugins available to you that do pretty much everything under the sun and its easy and intuitive user interface, it’s easy to see why WordPress has become so popular for building websites and keeping up with your business blogging […]


Inbound Marketing Tips: Have a Negative Feedback Plan

by michael • November 20, 2012

Many aspects of inbound marketing are about building relationships, not only with other businesses and professionals in your niche or industry, but also with your customers – the people that are actually paying your bills. Before the advent of the Internet, if someone had a bad experience at your establishment, their negative feedback had the […]


Inbound Marketing News: Yelp’s New Consumer Alerts

by michael • October 18, 2012

Online reviews have become an extremely popular way for consumers to get access to real-life experiences and information about products, services, and businesses. Before making a purchase, many people – probably you included – head to the Internet to check out the lay of the land before dropping any cash. The review format allows us […]


Tips for Testimonials as an Inbound Marketing Tool

by michael • October 10, 2012

Testimonials are a great inbound marketing tool to have in your toolkit for a variety of reasons, not least of which are that they help provide social proof for your customers and that they help you hear what you’re doing well (and sometimes what you’re doing not-so-well). Having testimonials on your website and other marketing […]


Inbound Marketing Strategy: Leveraging Bing Social Search

by michael • October 3, 2012

While Google has long been the champion of search engines, commanding the vast majority of the search share, Bing is an up and coming contender that introduced a new feature over the summer that makes it stand out from the crowd. This feature is called Social Search, and it can add an extra dimension to […]


Inbound Marketing Strategy: Facebook Ad Tips

by michael • October 2, 2012

Facebook ads are an efficient and effective way to draw attention to your business as part of your inbound marketing strategy, whether your marketing efforts are focused on promoting a specific product or service or just brand recognition. At this point, there are very few people in the world that aren’t using Facebook, so there’s […]


3 More Inbound Marketing Keyword Tips

by michael • October 1, 2012

We say it a lot, but choosing the right keywords is crucial to the success of your inbound marketing efforts. When you’ve got the right keywords in place and each page is optimized to make the most of them, then you’ll be much more likely to get your website, landing pages, or PPC ads in […]