Adding social media to your B2B marketing strategy is a smart move to make, but it’s also one that can bring up a lot of questions. “How do I post?” and “What do I post?” are two of the most common of those questions, but if you are really thinking in terms of strategy, then “WHEN do I post?” is probably next on the list. Figuring out when to time your social media posts for maximum effectiveness isn’t what you would call an exact science, because what may be the right time for a B2C sewing notions retailer may not be the right time for a B2B manufacturer of machine parts, but there are still some guidelines for the best times and days to do your posts to make sure they’re seen by the people you want to see them that are well worth testing for yourself.
Over at the HubSpot blog, they conducted some extensive research by examining over 100,000 social media accounts to determine “what timing and frequency resulted in the greatest outcome for social shares,” and they posted to their blog about some of the results today.
You can read the rest of their research, as well as some great information on calculating more specific numbers for your own unique company, over on the HubSpot blog.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay