Hiring an SEO services company in order to help your small business rank can be a daunting task to take on for most people. It can feel like they are a doctor telling you about how to do your own heart surgery – you understand many of the words they use individually, but it can be confusing when they just keep rattling on with techniques and tools that you have never heard of before now. So how can you ensure that the SEO services you get are actually working for your small business? Or even if they are something that you need?
First, you have to know what SEO services actually work for businesses. You can use this guide to ensure that the activities you get will actually help you.
Almost all SEO projects start with keyword research. Before starting any other steps, there needs to be a plan in place to improve the rankings and traffic from Google. That plan starts with knowing the right keywords. The keywords should cover all of the key aspects of your business, whatever they are. For example, if you are a tree care company, you may want to cover tree trimming, tree removal, landscaping, and emergency clean up. Of course, you want to look for synonyms as well: tree pruning and tree trimming are often used concurrently.
When looking at the keywords the SEO service is picking for you, you want to answer the following questions:
There are many tools in place to help with performing keyword research, but there is a benefit to just having experience working with keywords.
Once keywords have been chosen, one task that SEO services can carry out is to create new pages that help you to rank for those keywords. The theory of “just get the keyword somewhere on the page” is a good one, but it isn’t effective.
Pages have to built with SEO in mind – they have to be long, unique, valuable, and simplistic. They cannot slow down your website, the URLs should be simple, you have to use the right number of target keywords, there needs to be an easy to follow map, and everything needs to be formatted correctly.
It can be daunting to add so many pages to your website, but SEO services that do this see more results.
If you’ve already done a lot of work for your website and don’t want to lose it, no fear: SEO services can work with what you’ve already done. Good SEO services will be able to make modifications to the content and the design of the page to ensure that Google can understand the value there. Sometimes it is best to start over again, but often we can build on what is already there.
Optimization can include ensuring that the images are done properly, there are great calls to action, and forms on the sidebar of the page.
Earning rankings doesn’t only have to do with the content on your website – link building is another important aspect. Google helps to determine quality by looking at the links coming and going from your website. That is why the SEO service of link building is so important. Link building requires attention to detail and quality – not all link building is created equally.
To get started, simply request a quote, tell us what you need, and a JSA Interactive representative will be in touch soon to discuss your options and how we can help. And for more information on what we’ve done for our clients so you can get an even better idea of what we can do for you, we invite you to please check out one (or all!) of our free case studies, available for download instantly.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay