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Content is a major component of any successful inbound marketing strategy, and for many businesses, blogging is the biggest vehicle for carrying that content out into the world. But thinking about blogging and actually doing it successfully are two different things, so before you get in over your head, it’s important to first figure out how to budget your blog time wisely. When blogging is done correctly (read: frequently, consistently and with good quality information) your blog can build up a following and end up playing a vital role in your company’s customer acquisition strategy.
Blogging can reap great rewards in terms of traffic, attention, leads, and more, but to see a good return on your investment into it, you can’t spend more time putting it together than it’s actually worth to you. Use the following tips to develop a blogging process that works for you as part of your inbound marketing strategy:
Inbound Marketing Strategy: Tips for Making the Most of Your Blog Time
- Develop a realistic posting schedule. Quality is everything when it comes to blogging for your business. You want posts that are easy to read, informative, and entertaining, and while posting multiple times a day would be great, you may not be able to keep up that pace for long if you have to take time out to research and write several times a day, every day (or pay someone else to do it). Determine how much time, effort and money you can afford to spend on blogging, and develop your schedule around that.
- Stay consistent. Next to quality, consistency and regularity are key. Once you figure out your schedule – be it once a day or once a week – you need to stick to it.
- Always write with a keyword in mind. Writing aimlessly is a waste of time (and money). When you sit down to create a blog post, you should always build it around a good keyword so that people searching for that information can find you easily.
- Keep an eye on length. For most purposes, a post length of of between 300 and 500 words is a good target to aim for. You can write that many words fairly quickly, and it’s not so long that people lose interest, but not so short than you can’t provide good information. If you have a lot to say and your post runs well over 500 words, consider cutting it into parts and releasing it as a series – you’ll still be able to post your work, and you’ll get the added bonus of having content already ready to go for next time, as well as the additional SEO juice, and that’s a win-win all around.
- Stay organized. Know what you’ve written about before, so you don’t duplicate your work. A simple editorial calendar can be a very effective tool for you to use – you’ll be able to tell, at a glance, what you’ve posted about and when, and if you also list the keywords you targeted with that specific post, you’ll stay organized and know exactly what you’re doing with your blog at all times.
These are just a few simple tips you can use to make the most of your blog time when you use it as part of your inbound marketing strategy. Blogging is an effective and rewarding way to generate traffic and leads, so let your business’s personality shine, provide quality content to your readers, and post regularly, and you’ll soon see those rewards for yourself.
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