Any business engaged in B2B social media marketing obviously wants their social media posts to be seen by as many people as possible, but in order to make that happen, you have to go in with a posting plan before you start tweeting or updating Facebook. Using social media platforms for B2B business is not quite the same as using social media for your own personal activities. Not only are the types of content you post going to be entirely different, but you need to put more thought into the timing aspect than you would if you were just posting photos of your kid’s first birthday party so the extended family and your friends can have a look. Timing doesn’t much matter for a personal account, because you know that your friends or followers actually know you and will be interested in checking out your stuff regardless of when they log onto the computer, but the same cannot be said for a business’s social media streams.
When you post to your social media accounts for your business, you want every post to count as much as possible, and that means posting at a time when the most eyeballs in your target audience are likely going to see it. How do you figure that out? Easy:
To figure out the right time for you to post for your business, you need to carefully consider your audience and their habits.
Note: If you’re working on developing buyer personas for that audience, this might be helpful information for you to include for future reference, if you so desire.
These are just two simple things to consider before you post to Facebook, Twitter, Pinterest, or any other social media platform you are active with. Aiming to post when your audience is actually watching is the best way to ensure that your message reaches as many people as possible.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay