You’ve got a camera, some video editing software, and you’re on board with using video in your B2B marketing strategies because you know that it can be incredibly helpful, so it’s time to make a video! But having the equipment and the drive isn’t enough – you also need a topic, and that changes the question from “How do I make a video?” to “What should my video be about?”
If you’ve read any of our other B2B marketing posts, you know that successful B2B marketing approaches often differ greatly from successful B2C marketing approaches, and it’s no different with video. When using video as part of your B2B marketing strategies, you need to aim toward keeping it short and sweet, professional, and informational. People in a position to make purchasing decisions are busy people, and they want to know what they want to know, when they need to know it, and as quickly as possible. The more your videos can oblige these wants and needs, the better off you are going to be.
If you need some incentive to start working with video marketing for your business, take a look at a recent report Forbes published called Video In The C-Suite: Executives Embrace The Non-Text Web. The report discusses how executives interact with video marketing.
Knowing how important video marketing is for your business, now you just need to settle on a topic. What follows are a few easy ideas you can use to create quality videos that help your bottom line.
Video Marketing Ideas for B2B Marketing Strategies
- Product Demonstrations – If you’ve got a physical product to sell, whether it’s the world’s fanciest filing cabinet for high level executives or a piece of software designed to manage payroll for large corporations, people want to see how it works. A video that demonstrates how your product works, points out and highlights key features, and displays exactly why it’s worth the money is a great addition to your video collection. Share it on YouTube, your website, your blog, or via social media.
- Training Materials – You can also create videos that show even more detail about the product, such as how to perform a specific helpful task with the software from start to finish. Written instructions are great and necessary, but some people learn better by watching something being done, and easily available training is a great asset to your product.
- Testimonials – If you have a client that would be willing to speak on camera about how great you and your products or services are, then definitely get that going! Seeing and hearing that the product has worked well for other people in similar positions makes those researching your product sit up and pay attention.
- Events – Are you attending a convention or industry event or hosting an event at your facility? Take a camera along and film the happenings. It’s easy content that gives others a peek into what you and your business are all about.
Your videos don’t need to be works of art that will win an Oscar. All you need is a solid idea and solid information to present along with it.