If you have a business in Harrisburg, PA, you might be a bit deterred from investing in Pay-Per-Click (PPC) marketing because you have heard some horror stories about the amount of work it takes or perhaps because it doesn’t yield results. We have found that, especially for the Harrisburg area, that just isn’t the truth. In fact, PPC is one of the best ways to drive results for your business and help you to meet your goals.
PPC is one of the tools used in search engine marketing (SEM) that helps you to reach your target audiences online. It requires an account where you can find and track people who are likely to be in your targeted audience. You can then use advertisements to communicate information about your business, products, or services.
PPC is based, primarily, on keywords. If someone visits a website, searches for a keyword, or engages in some way with a trigger for your advertisements, they may see your ad on a website they visit or as a paid search result. Many businesses employ PPC marketing tactics because it allows them to pay only for results. In a PPC scenario, if a user clicks on your ad or complete a conversion action, you will pay for that lead. However, if they do not take any action, you do not pay.
Can PPC help you? We feel that the answer is an unequivocal “yes” – here’s why:
If you are just starting out as a business in Harrisburg, you might find that it is difficult to find an audience or a client base, especially if you have a lot of competition. If you want your business to flourish, running a PPC campaign can be extremely beneficial to establish yourself in the online space.
Building SEO can take time, amassing followers on social media is often slow, and even the best blog articles take time to grab traction. You can help all of these efforts with a well-crafted PPC campaign.
Harrisburg businesses also benefit from PPC because it helps to make their brands visible on online platforms, allowing potential customers to connect to your brand, services, and products. If you are struggling to establish a presence, this could be a great place to start.
Struggling to reach your target audience? Do you know that people see what you post but they still aren’t converting? PPC is an easy way for you to see what will work with targeted audiences and what will not. Since you do not pay for those who do not click, you can easily see which ads just aren’t working for you.
Once you figure out what messaging, images, calls to action, and other variables work for the Harrisburg area (and that isn’t always easy to find), you can replicate it in all of your other messaging.
If you are a business local to only Harrisburg, it doesn’t make sense to spend your marketing budget on Philadelphia traffic – even if they do call, you likely won’t be able to help them. PPC allows you to limit your marketing campaign to audiences within the greater Harrisburg area. You can exclude certain areas, or include them. This is one of the best parts of PPC for a Harrisburg business: you get to control where the ads go, who they go to, and how often they go out. Not only does this allow for you to target better, but it also helps you to ensure you don’t spend unnecessarily.
Ready to get started with a PPC campaign for your Harrisburg, PA business, but aren’t sure whether you can handle setting up the campaign, crafting ads, and then monitoring it? It’s difficult, but we are here to help.
Simply request a quote, tell us what you need, and a JSA Interactive representative will be in touch soon to discuss your options and how we can help. And for more information on what we’ve done for our clients so you can get an even better idea of what we can do for you, we invite you to please check out one (or all!) of our free case studies, available for download instantly.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay