Linking in a marketing capacity can be divided into two different types. The first is the external linking structure you build by having other sites and blogs linking back to yours, and the second is the internal linking structure you build within your own website. When it comes to external linking, you have to rely a bit on other people to actually get the links up and connect them to you, and that process requires some elbow grease and determination. Internal linking, however, is also important – and fortunately for you and your business, you have complete control over it and its effectiveness.
Here are 3 tips for building a more effective internal linking structure that will not only improve your SEO, but also serve to increase conversions and repeat visitors:
A solid internal linking structure is necessary to building a strong website that works well for you, your visitors, and ultimately your business. With just a few easy changes to how you structure your site, you can maximize its benefits and reap the rewards.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay