Nielsen Social Media Report Takeaways, Part 6: Social Care & Customer Service

Part 1: Get in the Game
Part 2: Got Apps?
Part 3: Demographic Breakdown
Part 4: Pinterest Spotlight
Part 5: How, Where & Why We Connect
>>>Part 6: Social Care & Customer Service

For the final part in this series, we’re going to take a look at what the Nielsen 2012 Social Media Report has to say about social care. “Social care” is a term used to refer to customer service performed over social media networks, and it’s becoming more and more popular all the time. In fact, nearly half of all social media users engage in social care in order to get their customer service needs met.

Let’s take a closer look:

social media, social media marketing, social care, customer service

social media, social media marketing, social care, customer service

Social Media Report Takeaways

We liked this information because customer service is a huge part of any business, and finding new and improved avenues to deliver quality customer service to your customers and clients is a huge gift.

  • Implementing social care procedures to help your business take care of customers can save you some time, money, and hassle, as well as provide a more visible way of showing others that you do indeed care.
  • It also makes it easier for the customers themselves to get in touch and get satisfaction, which will make for more positive experiences all around.

And that wraps up our series! We hope you’ve found this information helpful, and if you’d like to check out the full report, you can download it from Nielsen’s site for free.