Nielsen kicks off their 2012 Social Media Report by illustrating how much time users spent on accessing social media, broken down by device/platform – PC, mobile web, and mobile app. The numbers themselves are pretty interesting: according to the study, people continue to spend more time on social media sites than any other category of sites out there, including a whopping 30% of their time spent on mobile devices like smartphones or tablets.
Furthermore, according to Nielsen’s research, more people are using mobile web and mobile apps to access their social media accounts, and using PCs for the same purpose is actually down by 4%:
Social Media Report Takeaways
So what does this mean for you? Easy:
- With so many people using social media in this way now, it’s time to get in the game.
- If you’re not spending part of your time and marketing budget on developing user friendly mobile web and mobile app features for your business, then you’re missing out on an opportunity to grab the attention of a large chunk of the public.
- Quality is key in this situation, because if your users can’t read your material or the layout is wonky or your app just doesn’t work, then you’re sunk – and that includes making sure that your email marketing messaging is also user friendly for those on mobile devices.