Nielsen kicks off their 2012 Social Media Report by illustrating how much time users spent on accessing social media, broken down by device/platform – PC, mobile web, and mobile app. The numbers themselves are pretty interesting: according to the study, people continue to spend more time on social media sites than any other category of sites out there, including a whopping 30% of their time spent on mobile devices like smartphones or tablets.
Furthermore, according to Nielsen’s research, more people are using mobile web and mobile apps to access their social media accounts, and using PCs for the same purpose is actually down by 4%:
So what does this mean for you? Easy:
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