The next section of Nielsen’s 2012 Social Media Report that we’re going to take a look at involves how, where, and why we connect to social media. For example, did you know that over 50% of people aged 25 to 34 connect to social media from their offices? According to the Nielsen report, they do (and a third of people aged 18-24 connect to social media in the bathroom the most!). Being able to answer these questions goes a long way toward helping you to figure out how, where, and why to market to your target demographics.
Let’s take a closer look:
There are a couple of great takeaways we can use from this data.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay