You’ve probably tried shooting range marketing tactics over the years that just haven’t worked – and you’ve given up. Gun ranges are a bit of a strange niche to work in, particularly because there is a wide range of people who visit them. So is there a type of marketing that actually works? Yes, but you have to be smart about it and settle in for the long game. Some things may not work overnight.
What Will Work Right Away? Appointment Setting
Appointment setting is a great option for those who need help in converting their traffic and leads into people who actually visit your shooting range. With appointment setting for firing ranges, your warm leads are guided through the process of signing up for a trial by a real person who encourages them to ask questions and actually show up. After the appointment, we can help with follow up to ensure that their great experience is finished with a membership.
Facebook Shooting Range Marketing
Almost everyone has a Facebook, including the people you are trying to reach to get to your website and your shooting range. For marketing, a shooting range absolutely needs to do some outreach on Facebook. This includes (but isn’t limited to) paid advertising, keeping up with information, and linking to your services. Facebook also allows you to have a natural flow of conversation with frequently asked questions and answers that other people can look at to see what you have to say and offer.
Remember: Facebook can be your biggest tool or your worst enemy. What gets posted on Facebook lasts forever and people can take screenshots of your interactions. You absolutely need to guarantee that what you post is what you want people to see.
Think About Google Advertising
Where do you go when you want to look something up? Most of us go right to Google. As more people are looking up shooting ranges thanks to the current state of the world, you need to ensure that you are there when people search. To do that, you can (and should) work on your website, content marketing, blogs, social media, and more so that you show up near the top of the results. However, you can also pay to show up there as well. By investing in PPC campaigns for Google, you will be near the top of the results without all of the work (but you still need to back it up).
Shooting Range Marketing & Website Optimization Go Hand-In-Hand
When someone goes to your website, what do they see? Do they have a simple form to fill out so that they can schedule a free trial? Do they have to click around for twenty minutes before they see what they need? Can they access your website from their phones? Shooting range marketing cannot lead them to a website that isn’t optimized and ready to go. They will simply click away and go to someone else. When you work on your marketing, you need to think about your website as well.
When you choose to work with JSA Interactive, you will get access to a dashboard that enables you to see everything that we do. You will see conversations, charts, metrics, and an up-to-date calendar. Filter through your leads, see what happened with specific clients, and ensure that everything is running as it should.
Our team has a history of lead generation, B2B marketing, appointment setting, copywriting, project management, and more across various industries, including accounting. In a world where everything is controlled by AI, our appointment setting will help you to stand out from your competition. As we engage with your leads, we will use a professional but warm tone to help see how important they are to your business.
If you are interested in appointment setting or any of our other marketing opportunities, be sure to reach out to our team today to get started. Watch how quickly your calendar will fill up and how much more you will be able to focus on converting people into members.
To get started, simply request a quote, tell us what you need, and a JSA Interactive representative will be in touch soon to discuss your options and how we can help. And for more information on what we’ve done for our clients so you can get an even better idea of what we can do for you, we invite you to please check out one (or all!) of our free case studies, available for download instantly.