The world is changing, and so is the client base for gun range clubs. Gone are the days when you could call their home phone and reach someone who was willing to chat with you. Today, you need to text and email people to even get them to look at yours offers, let alone respond and sign up for a trial. Increasing membership has always been hard but the world today has several distinct challenges that you need to overcome. How can you do that? Here are some tips:
Go Where They Are – On Their Phones
In order to reach your target membership, you have to meet them on their phones. Everyone spends their days looking at their phones, browsing social media, including the people who would like to join a gun range club. You need to do whatever you can to be there on the phone. Many people get that they need to have an online presence, but they don’t understand that they absolutely need to be optimized for mobile as well. This includes your advertising, your website, and any content that you produce. It might be difficult to change your content to that at first, but you will get used to it and find that it is actually easier to do it this way – after all, you probably spend a great deal of time on your phone as well.
Invest In An Appointment Setting Service
Being on their phones from a marketing perspective isn’t enough. You also need to communicate with them on their phones. When they sign up for a free trial, you need to reach out to them via text message or email, something that they can refer back to and get the details from right away. A phone call is great, but it doesn’t always stick with someone. Then, they forget the details and they never show up – and you’ll never get the chance to turn them into a member.
By communicating with them as soon as the sign up for a trial, you will be able to get the details straight and get them into your club sooner. It takes time and effort to do this, and that is something that most business owners just cannot commit to doing. Investing in an appointment setting service becomes the natural thing to do.
Our professional team will handle the appointment setting for gun ranges so that when you get into work for the day, your calendar is already filled with opportunities. It doesn’t get much easier than that.
Do you need more people signing up for a free trial? Want people to see what you have to offer? Along with appointment setting for firing ranges, we can help you to get more people in the door through various marketing channels and services. Our team will work with you to target your ideal clients and bring them to your offers.
Our lead generation services include:
- Inbound Marketing for Accounting Firms
- Search Engine Optimization For Accounting Firms
- PPC Advertising For Accounting Firms
- Mobile Marketing
- Link Building
- Review Generation
- Landing Page Development
- On-page Content & Blog Writing
When you combine expert lead generation with search engine optimization, then add it to our appointment setting services, you will be able to spend more time introducing people to your facility and getting them to become full-time members. We know the struggle of trying to keep every part of your business running smoothly at the same time – and we know how to help you do just that.
Need help with lead generation and appointment setting? We’ve got the tools to help you – contact us today to get started!
To get started, simply request a quote, tell us what you need, and a JSA Interactive representative will be in touch soon to discuss your options and how we can help. And for more information on what we’ve done for our clients so you can get an even better idea of what we can do for you, we invite you to please check out one (or all!) of our free case studies, available for download instantly.