Online marketing is useful and effective for every type of business, but certain businesses must also necessarily rely on local customers and local traffic to actually make money, and that means those businesses must take advantage of local marketing for the page rank boosts and SEO help they need to attract the attention of the people they most want to get through the door. While local marketing is likely not the right focus for, say, a store that operates entirely online like Amazon, it isthe right focus for a slew of other types of businesses, such as restaurants, medical offices, service providers like plumbers and electricians, mom-and-pop type boutiques and shops, and much more. If, for example, you make a living repairing roofs or doing landscaping, then you need people with roofs and yards you can physically get to easily – after all, what good is a lead if the lead is coming from Italy, and you’re based in Texas?
If your business is one that relies on locals to make its money, then a substantial portion of your online marketing activities should be geared toward doing just that. What follows are some tips to help get you moving in the right local direction.
A focus on local marketing is the right way to go for many businesses and will provide a lot of the SEO help you need to get customers through the door. Use these tips and be proactive about promoting your business to the people around you.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay