An online marketing agency in Harrisburg, PA can handle your digital marketing campaign needs of all kinds, from inbound marketing (social media marketing (SMM), search engine marketing (SEM), website optimization, hyperlocal marketing, search engine optimization (SEO), and web design) to outbound marketing (traditional marketing, email marketing, and search marketing).
To help you to find the best online marketing agency in Harrisburg, we have broken it down into easy steps that you can take to ensure that you find the right fit. As with any significant investment, you know that you need to do your due diligence.
Before you start talking to online marketing agencies about the strategies they will use for your business, you have to do some work on your side first.
Make sure you do these steps first:
Figure Out Your Marketing Budget: Developing your marketing budget should take many things into account, but you do want to know (1) what you can afford; (2) what you would like your ROI to be; and (3) what goals you are trying to achieve. It starts with examining your overall budget and figuring out what you are comfortable spending – give yourself a good range for the best results.
Define Your Goals: What are you looking for? There are many options here – website clicks, online sales, offline sales, landing page visits, brand awareness, or something else altogether? The clearer your goals can be, the better an agency will be creating a plan to meet them.
Think About The Relationship: Once you’ve established your goals, you want to think about the relationship you will have with the Harrisburg online marketing agency. Do you want them to be part of your existing marketing team? Do you want them to handle most of the marketing? Would you prefer to work with someone who knows your industry? There are pros and cons to each approach here, so ultimately it is up to you.
Once you have taken the initial steps, you may think that you have found “the one” – the best online marketing agency in Harrisburg that will help you to smash your goals and beat your competition. Now what?
Check Their Online Presence: You can get a feel for how an agency thinks by looking at their online presence and marketing materials. Do they have a blog? Were they a top ranking search result?
Assess Company Culture: Talk to the agency and see what the culture feels like. You want to work with a team that is dedicated and will invest time in your mission as well. Every business is unique and deserves direct attention – so make sure you get it.
Figure Out Who Will Work On Your Account: Often people who you talk to won’t actually work on your account. Ask who will actually work on your account and what experience they have – make sure you get a formal introduction.
Check Their Credentials: Before you hire someone, check them out. You should do the same with any online marketing agency that you want to hire. Ask to see case studies, get referrals, and look at their reviews.
At the end of the day, the best digital marketing agency in Harrisburg for you will depend on what you want. If you want passion and creativity in your results, you may go with one type of company. If you want a businesslike approach, that might be another. Make sure to do your research and figure out who will match with you and your goals.
To get started, simply request a quote, tell us what you need, and a JSA Interactive representative will be in touch soon to discuss your options and how we can help. And for more information on what we’ve done for our clients so you can get an even better idea of what we can do for you, we invite you to please check out one (or all!) of our free case studies, available for download instantly.
Ready to get started? Call us now: (617) 615-9895.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay