Video is a powerful tool to include and utilize in your B2B marketing strategies. Since the Internet is still primarily a text medium, written content is still the backbone, but with the advances in technology we’ve seen rolling out at such an astounding pace over the last few years, video has certainly become much more popular, not only because of its ease in delivering information and its entertainment value, but also because of its accessibility. You don’t need to be a professional to make a video and put it on YouTube, and the equipment needed for creating a good quality video – cameras, video editing software, etc – is much less expensive than it used to be, allowing businesses with even the smallest of budgets to get in on the video marketing action.
As we’ve noted before, B2B marketing is often very different from B2C marketing. While everyone has wants and needs and good marketing seeks to suss them out and provide solutions, your approach when creating a video as part of your B2B marketing strategies is still going to be quite a bit different from the approach you might take if you were selling directly to consumers. For this reason, there are a few tips we feel every B2B focused business should make use of when creating video marketing materials for the web.
These are just a few tips you can use to make your video marketing efforts work well in your B2B marketing strategies. YouTube is the Internet’s second most popular search engine (Google itself being Number One), and it’s therefore well worth the time and effort it will take to create some videos to market your business.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay