The two kinds of SEO help businesses look for are SEO from scratch and SEO for maintenance and expansion. Businesses either have a website but haven’t taken steps to get it to rank, or need help maintaining their ranking for their main keyword or new keywords. Because every business needs customers, optimizing a website should be a goal for any business, as doing so can bring them more customers. It’s well documented that the highly-coveted #1 ranking website for a search results is likely to receive a whopping 35% of searchers’ clicks. Those clicks will definitely have an impact on a business’ bottom line. For example, a plastic manufacturer who ranked #1 for the term “manufacture plastic” would receive 35% of the 4,400 searches each month. That should be enough incentive for most businesses to want to work on their site’s SEO.
Getting a website to rank in the search results is a complex process and requires diligent attention to changes in the search engine algorithms. But there is one thing a company can do on their own to increase their SEO ranking: blogging.
SEO Help: What’s The Big Blogging Deal?
Think of the internet as a restaurant, a search engine like a waiter, and a searcher as a diner. When a diner asks the waiter for a medium rare porterhouse and the waiter brings them a cobb salad, do you think that the waiter will get a tip? No, in fact, by not giving the searcher what they were looking for, the search engine is risking losing that searcher as a customer, which it desperately needs. Search engines need to show searchers websites that accurately match the search terms in order to make their customers happy. One of the ways search engines evaluate whether a website would be a good search term result is by the site’s content.
Blogging adds content to your site. When a company blogs about topics relevant to its business, they will naturally use keyword terms that relate to their business. By focusing blog posts on the keywords a business would like to rank for, the posts communicate to the search engines that their website is a good result to pick for that search term. A business’ website that has 30 different blog posts about how to manufacture plastic is more likely to rank highly for the “manufacture plastic” keyword term than a site that only mentions it once or twice because the search engine thinks the site with the blog posts is what the searcher is looking for.
People like current information, and blogs are a great way to get them. In fact, the more frequently a company posts on a blog, the more likely they are to have their readers visit their website, interact with them, and hopefully, become a customer.
In conclusion, while almost any business would benefit from professional SEO help, that doesn’t mean that they should ignore the obvious benefits that blogging can afford their website.