Bing PPC has long played role of Samson to Google Adwords’ Goliath. Given Google’s long held popularity as the go-to search engine, and Google’s resulting stranglehold on search share, it is understandable that marketers largely ignored Bing Ads and instead flocked to Google Adwords in droves to spend their PPC budgets. But the recent partnership between Yahoo and Bing has dramatically narrowed the search share gap between Google Adwords and Bing Ads, and while Google still retains the lion’s share of searchers, it would be unwise to discount the opportunities that Bing PPC has to offer.
Bing’s partnership with Yahoo, and the resulting increase in search share, has made it a viable competitor to Google. No longer can a business afford to ignore Bing PPC as an advertising option because to do so is to ignore 30% of their potential customers.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay