Bing PPC: Top Two Reasons To Start Now
Bing PPC has long played role of Samson to Google Adwords’ Goliath. Given Google’s long held popularity as the go-to search engine, and Google’s resulting stranglehold on search share, it is understandable that marketers largely ignored Bing Ads and instead flocked to Google Adwords in droves to spend their PPC budgets. But the recent partnership […]
Bing Pay Per Click: Tips & Tricks for Getting More Quality Clicks
When you sit down to write your Bing pay per click ads, you likely have one main goal in mind: getting those clicks. But you don’t just need clicks – you need clicks that turn into conversions, because simply getting clicks without that user also completing your desired action (a purchase, signing up for your […]
Bing PPC vs Google PPC: Which Should You Choose?
When it comes to search share, Google is the clear winner, currently raking in 66.4% according to August’s comScore numbers, but that doesn’t mean you should discount Bing – they’re currently in second place, with 15.9%, and if you add in their partner Yahoo’s share, you end up with a cool 28.7%. So when you’re […]
3 Reasons to Add Bing PPC to Your Marketing Mix Today