Local SEO in Pittsburgh PA is a resource many companies and organizations in the Pittsburgh PA area use to keep their names (and phone numbers) in people’s minds when they perform Google searches for niches. Local SEO optimization strives to put your name at the top of those search results so you are one of those companies that many people will hire. When used effectively, local SEO in Pittsburgh PA can completely improve the way you attract and reach clients and customers.
Local SEO campaigns in Pittsburgh PA focus on putting out information (blogs, web pages, graphics, videos, etc.,) that will not only rank on Google and other search engines, but will also provide value for your customers and clients. This is a fine line to go, but it is significant when crafting all content that you are aware of local SEO AND what your customers actually prefer to see – why are they searching for you? It is just as easy to select the “back” button on a browser and click on another local company if you do not provide high quality info.
Businesses have to continually work adjust and move within the strict local SEO rules that Google determines, which is why many companies are looking outside of themselves to hire local SEO agencies. Our company has cultivated local SEO, creating, establishing, and optimizing content for many clients across different industries and niches.
Local SEO optimization in Pittsburgh PA gives you the ability to control how many possible customers will see your website on a daily basis – with very little work from you and your team. Focusing on one area of your page isn’t enough because Google crawls your whole website looking for reasons to rank you higher or lower depending on different criteria. These aren’t standards that you can look up, no one can. Instead, you have to work through many different local SEO tricks to find the ones that work. When you use a local SEO company, you can figure out which ones are working now automatically – we do that leg work for you.
Google gets almost 70% of web searches completed on a daily basis– and they get even more when you look at Pittsburgh PA searches. That is why our team puts a lot of our time and effort into making sure that your website is optimized for local SEO. We adapt our approach to local SEO rankings depending on your industry, but you can expect any of the following from our team:
Choosing the correct Google category for your business
Optimizing website content, including blog posts, product pages, and descriptions
Ensuring your information (business name, phone number, address, website URL, email address) is accurate on all pages
Our team of specialists helps local businesses get a stable stream of clients and customers through the local SEO ranking factors that matter to you. Small businesses, in particular, benefit from local SEO because there is less competition and more helpful results, but it only matters if you can make that content work for you. Not all companies need videos or blog articles, and we personalize your contract so that you get what you need.
Think about it: someone starts to notice that their tree is dying in their backyard– what do they do? They go to their laptops and type in” Pittsburgh PA tree care company.” They’re likely to get tons of results, but which one do they click on? Probably the first or second option. Local SEO ranking factors will help ensure that you are one of those.
Our team tracks and monitors your ranking, modifying and molding your website so that you stay on top of the rankings. It is a full time job to do this for local SEO. The best local SEO tool is a team of people who will keep track of your rankings and work immediately to keep you where you need to be, a team that focuses solely on this. That’s why a local SEO agency is so important if you want to take your marketing and publicity to the internet.
Even better, our team assures accuracy, professionalism, and continual progress.
The most important thing you can do for local SEO is to make your website helpful. Sure, you can just stuff words onto the page (what some local SEO companies do) but that won’t work out for you in the end. You have to be a website that people use for more than just a phone number. Google uses something called “citations” to determine whether you are a worthy result – and they recurrently crawl your website to see if you are providing good, impactful information.
Creating trust is easy with the right team: we will work to create content that people can use, establish a relationship with other local professionals who have the same local SEO goals, and keep your website fresh and easy to use. Our plans are customizable and we will work with you to see what you need and what you don’t– not all strategies fit all businesses.
Give us a call today at (617) 615-9895 or contact us for more information about how our local SEO agency in Pittsburgh PA can help your business. Pittsburgh PA local SEO is heating up, so it is better to be ahead of the curve. Local SEO is something you absolutely can not fall behind in– or you will constantly play catch up.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay