It is quite easy to have your name known on the internet in today’s market, but there is a problem – how do you ensure that the people who find your company is the people who will actually be customers? It is a crazy time and many people are struggling to make real connections with potential customers. Search engines like Google, social media platforms and even mobile devices now act like the bouncers to the internet, allowing or preventing the right people to find your business.
Search engine marketing (also known as SEM) is how Pittsburgh residents will find your business. It allows companies to target your audience and bring in those people that will keep your business running. SEM in Pittsburgh is the best way to generate traffic for your website and introduce strangers to your brand.
We start with keyword research and analysis, looking at what people are actually searching for in your niche. Then, we move onto a strategic plan where we build out your website, adding content, visual cues, and search engine optimization (SEO) for Pittsburgh. Along the way, we provide analyzable data that helps you to understand where the clicks are coming from, which clicks are being converted, and even what the next steps could and should be. As a Local SEM in Pittsburgh company, we are result driven, which is the only way to navigate this world.
It is a somewhat interesting time to be doing business in, especially when you think about how quickly everything has changed. People are no longer looking at their phone books or writing down numbers from signs to get the companies they work with on a project. Instead, search engines are the go-to way to bring people to your company. Keyword research and a good keyword strategy help to make SEM effective and leads to high levels of ROI on your SEM. Not all keyword strategies are the same, however. You have to ensure that your business is ranking for the right keywords and that your Pittsburgh SEO and SEM is all white hat.
Our company’s job is to take those potential customers and usher them beyond the velvet rope. We want to bring you customers who truly believe it was a lucky chance to find you – without knowing all of the work that goes into it.
We all know that SEM is a difficult thing to navigate for anyone who hasn’t done it before – there are ins and outs that we just all need to learn. Once we do learn them, the SEM platform changes and shifts into something else completely. There are two elements that will never change, however: on page and off page SEO are the most important parts of your strategy. The practices we use are vital to your SEM success, including keyword stuffing, link building, backlinks, and even just ensuring that all of your information is correct. Add into that advertisement, email campaigns, and other little details that will really clog up your day, and it becomes obvious that going with an outside company is the best way to approach the task.
Our team thrives on creatively and strategically looking at your website, your brand, and your content to create a plan for our clients. We look at your company as an individual from every other company, seeking to make your experience with us as good as it can be.
SEO is a full-time job. It requires constant attention and a keen eye for details. If you pay as much attention to SEO as you need to, it will quickly emerge that you can’t do SEO for your business and actually play an active role in your business at the same time.
Our team takes over there so that you can be a part of your business again. We work on your SEM, contacting you when there is a need for major decisions or questions about what you want. You can play as much of a role as you want.
In order to monitor your performance, we will provide you with actionable information that can help you to understand where your clicks come from and even helps us to determine what to do next for your company. We walk that fine line between art (creating landing pages, blog posts, and content) and analytics.
At the end, it all boils down to this: you need SEM in Pittsburgh to survive and thrive. You also cannot do it alone. Our team will work with you to develop SEM strategies for the Pittsburgh area as well as overall. Give us a call today to get started.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay