Your website has one major job that so many people overlook: It has to make you visible. Chances are, you are so worried about the design of your website, what you put on it, and even how it works that you forget the most important thing, people need to actually find it and use it. The only way to do that is to show up on Google and show up near the top of the results. If you aren’t on the first page, or even within the first few results, you might as well not even play the game.
Carlisle search engine optimization (SEO) means designing your website so that Google is happy – after all, more people use Google than any other resource. To get the clients and attention that comes with sitting on Google, you need to play the game that all other companies are playing – hiring a company that handles your search engine optimization for you.
Now, it is important to note that once someone does click on your website, all of that “stuff” that we mentioned above, like pictures and content, do actually matter. Still, you have to be seen in order for it to matter at all.
SEO is an extremely fine line that all businesses have to walk in order to be successful. You have to know the rules of the game, use the best tools, and execute everything perfectly in order for it to work. Which is why so many people are turning outside of their own business for help.
In order to get to the top of Google, you don’t have to be an SEO expert, you just have to work out with someone who is. It’s that simple – this is not something for novices to do. Bigger corporations have entire teams devoted to it and most companies are now looking outside of themselves because it is just so important.
Hiring a company like JSA Interactive that focusses all of their daily efforts on strategic search engine optimization for businesses of all scopes and sizes is the key to making your website visible on Google and to the people of Carlisle. Whether you are a small independent business with only a few followers, a retail store, a manufacturer competing against national chains, or a contractor who needs an extra push during the slow season, your website needs to get visible and stay there.
If you are interested in our Carlisle search engine optimization tools and skills, you can request a quote, express to us what you need, and we will be in touch with you to discuss your opportunities, ideas, and figure out a way to help you.
Not so sure we can help you? Check out some of our case studies that will show you how we’ve helped other Carlisle businesses with their SEO campaigns.
Owner, Stockmann Law
CEO, Pearls Premium
VP Marketing, All Metals Forge Group
Todd M. Grant
Vice President of Marketing, LogicBay