Nonprofit organizations are in quite the bind – you have to do the most good with your money, but that money also has to go into advertising so that you can make more money. With so many people able to look into your records, it can be quite the balancing act. What if there was an option for free advertising for nonprofit organizations? It turns out, there is! Google Ad Grants is a program for 501(c)(3) nonprofits.
Free advertising allows nonprofits to reach their target audiences and build up brand recognition. Google Ad Grants are an excellent solution for nonprofits that don’t want to spend money on advertising, though there is a catch: they take up a lot of time. Not only does it take quite some to apply for the grant, but it also requires even more time to develop, manage, and analyze the ads once they are up. This isn’t something that you do once and benefit from that single action for the next few months or years – it is a repeated cycle of events that you need to pay attention to at least weekly.
That’s where JSA Interactive comes in – we take that Google Ad Grant and make it work for you without a lot of work from you or your team. Our advertising services for nonprofits use the Google Ad Grant to develop effective advertisements, monitor their success, and either repeat them or try something new.
We will set up and manage your advertising and PPC ads so that you can focus on doing good – all while reaping the rewards.
What is the Google Ad Grants Program?
The Google Ad Grant program allows eligible nonprofits to get $10,000 per month ($329 per day) in free PPC advertising. This money goes through AdWords for marketing and advertising, bringing more visitors and donations into your websites.
You’ve likely seen these ads before – they are all over local websites, Facebook, and pretty much any site you go to. The great thing about PPC advertising is that you can target it to a specific type of person or persons so that you get the most bang for your (free) buck.
Are We Eligible for Free Advertising Through Google Ad Grants?
Not every organization is eligible to apply for Google Ad Grant and the free advertising that comes with it, though many, many organizations and nonprofits are eligible.
- Have an up to date, operating website;
- Have current 501(c)(3) status;
- Have a valid EIN;
- No current AdSense ads;
- No affiliate advertising;
- No non-traditional donations accepted; and
- No government agencies, academic institutions, medical organizations, or child care centers
How Free Advertising Works
JSA Interactive helps you with your advertising, but the work we do isn’t different from the traditional PPC services that we offer. However, instead of you putting out most of the money, you work within the constraints of the Google grant ($10,000 per month, $329 per day). If you want more, we can discuss other options because Google does allow supplemental money from you.
We run keyword research, finding the best keywords to reach your target audience. Next, we write the actual ads, ensuring that the text and placement meet your brand’s standards. If this isn’t handled with extreme care and caution, it can be off-putting to many people. Then, we ensure that the demographics you reach are the people who actually make donations.
Our team of dedicated, experienced advertising experts will design, create, monitor, and test your PPC advertising and the results that we get. We do this for many different types of companies and have achieved great success, as you can see in our case studies. You’ll have access to the results of your campaigns as well, so you can understand where your ad grant money is going and who is donating. This not only helps us place and create ads, but it can also help you to get a better understanding of who is interested in your nonprofit.
Free Advertising for Nonprofits: What We Do
Interested in more information? Want to set up an initial consultation? Give us a call today to get started on a newer, improved outreach campaign with better results, improved connections, and more control.
Start your free advertising campaign today – there is a moment to waste when you think of all the good that you could be doing.