Buyer personas are a more in-depth alternative to examining your target audience than simple demographics. In our latest free training guide, “How to Build Buyer Personas That Turn Clicks into Conversions,” we examine how you can build effective buyer personas that allow you to speak directly to your target audience – who they are, how they think, what they do, and why.
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New guides are being added to our Free Training section all the time, so be sure to check back regularly for new releases!