SEO for Nonprofits Improves Your Content

If you are incredibly passionate about your mission, the chances are that there are many other people who are as well. When you talk to those people, your passion and compassion translate. However, something is lost when we try to communicate using written text. Without the right content on your website, your message can fall flat and feel forced.

Putting content on your website just to put material can be the worst thing you do. Instead, focus on building content that is optimized for search engines and best conveys your mission statement. If you can consistently put out SEO content for your nonprofit, you will start thinking judiciously about the content you use.

SEO for nonprofits doesn’t only put you on the top of search engines; it can make you think about your content. At JSA Interactive, we work with you to ensure that all of the written parts of your website show off the best parts of your nonprofit and reaches the best people. After all, the more people who see it, the more likely you are to get donations and volunteers.

SEO For Nonprofits: Keywords

Keywords are incredibly important for SEO – they tell you what words to use, where to use them, and how to use them. Keyword optimization and keyword research takes time and requires a working knowledge of not only the tools but the way people search. This information takes a long time to learn, which is why so many people work with SEO companies for nonprofits- they already have the tools and capabilities.

The average person doesn’t go to Google and type in “I want to make a donation to a charity,” and see what pops up. Instead, they search for distinct terms based on the type of nonprofit you are and what you seek – while some people want to make donations, others want to find volunteer opportunities for community service hours, high school graduation, or scholarships. Narrowing down your target demographic can also help with keyword research.

At JSA Interactive, we handle all aspects of keyword research. Then, we allow you to pick the ones that mean something to your nonprofit. You get to control the direction of the content without taking up too much time. Then, we can write that content in a way that helps your SEO rankings.

SEO for Nonprofits: Let Us Help You Succeed

Interested in more information? Want to set up an initial consultation? Give us a call today to get started on a newer, improved outreach campaign with better results, improved connections, and more control. SEO for nonprofits is just the start; there are many other opportunities afforded to your organization that you might not even recognize just yet. We can help you harness the power of the internet.

Start your lead generation campaign today – there is not a moment to waste when you think of all the good that you could be doing.