Managing a business’ search engine marketing plan, such as pay per click ad campaigns, effectively and efficiently requires a great amount of time, attention, and expertise. If you want it done well, then you have to put the time in to do it – and that’s why many people turn to SEO firms to get the job done, and get it done right.
SEM Services & Search Engine Marketing Management
Here at JSA Interactive, we offer a comprehensive range of different SEM services to businesses and individuals that want quality results out of their search engine marketing, and we can make SEM a success for you, too.
Successful SEM involves many different aspects working together to make a cohesive whole that produces the conversions you and your business need. Let’s take a look at the anatomy of a successful pay per click (PPC) campaign in order to give you an idea of what we mean.
A successful PPC campaign involves three main branches: strategy, management, and testing and tracking. Under each of these branches, you will find a number of smaller components that are necessary to both implement the campaign and reap the desired rewards.
- Strategy – When you begin to assemble a pay per click campaign for your business, you need a solid strategy. Strategy will differ for everyone, depending on their business’s unique needs, but will always basically involve designing a marketing campaign around your target audience, the current market, your products, and other similar facets. Things like keyword analysis and analysis of your competition are also necessary. A good, successful PPC campaign will be tailored specifically to your business, because what works for one won’t always work for another, even if both businesses are in the same industry or market.
- Management – Once you’ve formulated your PPC strategy, you need to implement it. Once it’s been implemented, it will need to be managed – and managing a PPC campaign properly takes a lot of time and attention to detail. If you want your campaigns to work for you, then you need to adjust to changes in the market as they happen, monitor and change ad copy as necessary, ensure you’re not going over budget, ensure you’re sticking to the strategy and all necessary steps are being taken, and a whole lot more.
- Testing and Tracking – Testing and tracking occurs simultaneously with the management portion of your campaign. When you test and track, you are gathering the data you need to see why your ads are or aren’t converting as you’d hoped. If an ad is not performing as well as you’d expected, testing and tracking can tell you why – and give you the opportunity to change things so they do work for you. If an ad is performing well, then this important step in the process will show you why, so you can duplicate it in future efforts.
When you hire us for SEM services, you will gain instant access to the kind of expertise that only comes with experience. Our team will apply their extensive expertise to your business’ SEM campaigns, whether you want to advertise with Google AdWords, Yahoo Search Marketing, Microsoft adCenter, and more.
Your Next Step
To get started, simply request a quote, tell us what you need, and a JSA Interactive representative will be in touch soon to discuss your options and how we can help. And for more information on what we’ve done for our clients so you can get an even better idea of what we can do for you, we invite you to please check out one (or all!) of our free case studies, available for download instantly.
Last modified: February 20, 2013 at 11:56 am