Ad Grants & PPC Management Services for Nonprofits

---

What is the Google Ad Grants Program?

The Google Ad Grant program is one of the best opportunities for nonprofit organizations to get free funding each month for PPC advertising – up to $10,000 a month. This works out to be $329 each day for AdWords marketing and advertising. The end result? More visitors to your website – visitors that are then converted into donations, volunteers, and brand awareness.

If you are a nonprofit, there is no doubt that you haven’t seen these ads before. They are along the top of search results, on pages that you visit, and on participating websites that get tons of traffic. Basically, they will seek out your target audience for you.

The best part? This program is only for nonprofit organizations – though there are some rules and regulations that you have to know in order to be eligible.

Is My Nonprofit Eligible for Google Ad Grants?

Unfortunately, not every nonprofit is eligible for ad grants and PPC management services through Google’s program. In order to qualify, you have to meet the following requirements:

• Have an up to date, operating website;
• Have current 501(c)(3) status;
• Have a valid EIN;
• No current AdSense ads;
• No affiliate advertising;
• No non-traditional donations accepted; and
• No government agencies, academic institutions, medical organizations, or child care centers

If you still have questions about whether or not you qualify for the Google Ad Grants program, you can contact JSA Interactive or peruse the Google Ad Grants website.

Ad Grant Management Services for Nonprofits

JSA Interactive’s PPC management for nonprofits does similar work everyday with traditional PPC management services for other businesses. However, there is a huge difference: we have a daily and monthly limit that is strict. Google does have an option to supplement the money, however, if you are interested in adding more to it.

Our team of dedicated, experienced marketing experts will help to design, create, monitor, test, and analyze your PPC advertising and results. We are available for your questions and concerns as well as other marketing materials, if you are interested in them. Your success is our success, so we want you to understand your metrics and how to move forward.

Another part of our services include keyword research for your nonprofit. Using the right keywords will allow people to actually see your organization and interact with you. We design your ads so that they catch attention, but don’t see off-putting, as that can harm your brand’s image. Of course, we will run things by your team before posting anything that we put up on Google or your website.

While we do monitor your results on a daily, weekly, and monthly basis, you are always free to access your information and results. You will know, with just the click of a mouse, how many clicks and conversions your ads received and what the results of those clicks has been. This not only helps us place and create ads, but it can also help you to get a better understanding of who is interested in your nonprofit.

Does PPC Benefit Nonprofits?

There aren’t many nonprofits that use PPC as a way to drive donations. Instead, most overlook it completely. This is something that will ultimately benefit you. With Google Ad Grants, you will get proof that it does work for you.

PPC is popular among traditional businesses because they understand why it will impact their bottom line – and they’ve heard about it before. For nonprofits, since most don’t use this type of marketing, people don’t know that it is an option.

Even if you are afraid that PPC won’t work for you, Google Ad Grants is essentially a free program, so why not give it a try?

Google Ad Grants

Google Ad Grants make Google (and our team) do the work for you, and you can grow your nonprofit in the right ways. It does not matter what size your nonprofit is, you can benefit from this type of advertising. With JSA Interactive, you will get the most out of your Google Ad Grants and PPC campaigns.

PPC Management for Nonprofits: What We Do

Interested in more information on Ad Grants & PPC Management Services for Nonprofits? Want to set up an initial consultation with one of our team members? Give us a call today to get started on a newer, improved outreach campaign with better results, improved connections, and more control.