3 Inbound Marketing Mistakes to Avoid: The User Experience

by michael • September 30, 2012

Inbound marketing, like any other type of marketing, is not without its pitfalls and sand traps. Many times, marketers will get hung up on getting the SEO done correctly and let other equally as important aspects, like the reader/viewer/user experience, fall by the wayside. But search engines don’t actually buy anything from you, and if […]


Inbound Marketing Keyword Tips

by michael • September 29, 2012

Choosing the right keywords is an absolutely crucial aspect of your inbound marketing efforts. When you have the right keywords in place, then you can drive the kind of targeted traffic to your website that you’re looking for, but many marketers struggle with picking out the ones that will be the most effective. In order […]


Foolproof Industrial Marketing Strategy For Small Firms

by michael • September 28, 2012

Small firms often find themselves looking for an industrial marketing strategy that will allow them to stay competitive with larger firms which naturally have larger advertising budgets. In the past, the company with the biggest advertising budget generally won out over the company with the smaller budget. Before the rise of the internet, manufacturing companies […]


B2B Marketing Strategy: Upgrade Your Blog

by michael • September 26, 2012

Once you have a blog in place to use as part of your B2B marketing strategy and you’ve gotten the hang of producing content regularly and consistently, you may want to think about upgrading that blog to make it even more effective for you. One of the most important things to keep in mind about […]


B2B Marketing Strategy: Best Times for Social Media Posts?

by michael • September 24, 2012

Adding social media to your B2B marketing strategy is a smart move to make, but it’s also one that can bring up a lot of questions. “How do I post?” and “What do I post?” are two of the most common of those questions, but if you are really thinking in terms of strategy, then […]


Bing PPC: Top Two Reasons To Start Now

by michael • September 21, 2012

Bing PPC has long played role of Samson to Google Adwords’ Goliath. Given Google’s long held popularity as the go-to search engine, and Google’s resulting stranglehold on search share, it is understandable that marketers largely ignored Bing Ads and instead flocked to Google Adwords in droves to spend their PPC budgets. But the recent partnership […]


Bing Pay Per Click: Tips & Tricks for Getting More Quality Clicks

by michael • September 20, 2012

When you sit down to write your Bing pay per click ads, you likely have one main goal in mind: getting those clicks. But you don’t just need clicks – you need clicks that turn into conversions, because simply getting clicks without that user also completing your desired action (a purchase, signing up for your […]


Bing PPC vs Google PPC: Which Should You Choose?

by michael • September 19, 2012

When it comes to search share, Google is the clear winner, currently raking in 66.4% according to August’s comScore numbers, but that doesn’t mean you should discount Bing – they’re currently in second place, with 15.9%, and if you add in their partner Yahoo’s share, you end up with a cool 28.7%. So when you’re […]


Inbound Marketing Tips for Creating Content

by michael • September 18, 2012

Yesterday, we talked about blogging as a great method to add to your inbound marketing strategy and how budgeting your time effectively when you do sit down to blog will help you maximize your results, but what should you actually write about once you’re there? Effective blogging on a regular basis requires a steady stream […]


3 Reasons to Add Bing PPC to Your Marketing Mix Today

by michael • September 17, 2012

Bing is Microsoft’s answer to the search engine, advertised as a “decision engine.” It was went live back in 2009, and has since been working hard to try to take some of the search share away from Google, who completely dominates in this area in terms of users. But don’t discount Bing just because it’s […]