Google Ad Grants

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What is the Google Ad Grants Program?

The Google Ad Grant program is an excellent opportunity for eligible nonprofit organizations to get up to $10,000 each month in free PPC advertising. This works out to about $329 per day through AdWords for marketing and advertising possibilities. The goal is to bring more visitors to your website and then convert them into volunteers, donations, or brand awareness. It extends your reach to different types of people who may be interested in the work that you do.

You’ve likely seen the ads already – they are shown on the sides and the top of search results on Google. Even more, they appear on participating websites – likely local news sources, blogs, and similar sites.

The great thing about this program is that only nonprofit organizations are eligible for Ad Grants, and because there are some regulations and requirements, not everyone can apply.

Are We Eligible for Google Ad Grants?

Not every organization is eligible to apply for Google Ad Grant status, though being a charity or a not-for-profit organization is a good start. The full requirements include:

• Have an up to date, operating website;
• Have current 501(c)(3) status;
• Have a valid EIN;
• No current AdSense ads;
• No affiliate advertising;
• No non-traditional donations accepted; and
• No government agencies, academic institutions, medical organizations, or child care centers

Of course, merely qualifying using these requirements does not guarantee acceptance into the program. The best way to determine whether or not your organization meets the eligibility requirements for Google Ad Grants is to use their website or contact JSA Interactive today for more information.

Just because you do not qualify for a PPC campaign does not mean you won’t benefit from it. Instead, you can contact us today to talk about our PPC management services, and we can walk you through the pricing, services, and how we can help you.

Ad Grants Management Services for Nonprofits

JSA Interactive’s PPC management for nonprofit businesses is similar to our traditional PPC management services. However, the difference falls in how much we can spend on the daily and monthly limit of $329 per day and $10,000 per month. Google does have an option to supplement the money if you want to see results that much faster.

JSA Interactive has a team of dedicated, experienced marketing experts who will design, create, monitor, test, and analyze your PPC advertising and the results. Our team is available for questions and concerns, helping your nonprofit to adjust and narrow in on the best PPC strategies. We’ll answer questions about performance, statistics, and future ad placements. We continuously review your information, making adjustments to our work and replicating successes.

Part of our services includes keyword research for your nonprofit so that the people who see your ads are more likely to donate their money or time. We design your ads so that they catch attention, but don’t see off-putting, as that can harm your brand’s image. Of course, we will run things by your team before posting.

While we do monitor your results on a daily, weekly, and monthly basis, you are always free to access your information as well. You will know, with just the click of a mouse, how many clicks and conversions your ads received. This not only helps us place and create ads, but it can also help you to get a better understanding of who is interested in your nonprofit.

Does PPC Benefit Nonprofits?

Few nonprofits use PPC as a way to drive donations, but it is something that will benefit them immensely. With Google Ad Grants, you will get the proof that PPC really works for nonprofits – all powered by the most powerful and popular search engine in the world.

PPC is popular amongst traditional businesses because the results are clear and instant – the same will happen for a nonprofit. You will see when and how traffic comes to your website, and it will happen much more quickly than you think.

Even if it doesn’t work, it is essentially free advertising, so why not give it a try? PPC advertising allows your company (through a PPC management firm) to test keywords and advertisement styles to see what works. Then, you can use that information in all of the outreach that you do – online, in person, through mail, and even in person. That information, something we really didn’t have access to just a few years ago, is invaluable!

Google Ad Grants

Google Ad Grants make Google do the work for you, and you can grow your nonprofit in the meantime. It does not matter what size nonprofit you are, you can benefit from this type of advertising. With JSA Interactive, you will get the most out of your Google Ad Grants and PPC campaigns.

PPC Management for Nonprofits: What We Do

Interested in more information? Want to set up an initial consultation? Give us a call today to get started on a newer, improved outreach campaign with better results, improved connections, and more control.