Industrial Marketing

B2B Industrial Marketing Tips: Be Social & Be Mobile

by Julian Awad • October 12, 2012

The old rules of B2B Industrial Marketing have changed. The no-fail strategies of direct mail and print which used to comprise the bulk of industrial advertising plans have been relegated to small pieces of an increasingly complex advertising puzzle. The explosion of media platforms available for advertising has forced the industrial marketing world to expand […]


Industrial Marketing Strategy: Does Your Site Need a Redesign?

by Julian Awad • October 4, 2012

Your website is your company’s ambassador on the Internet, and that means it has to make a good first impression to potential new customers. For many businesses, however, regular site updates and redesigns are not part of their industrial marketing strategy – and that’s a big mistake. Very few websites are completely perfect right out […]


Foolproof Industrial Marketing Strategy For Small Firms

by Julian Awad • September 28, 2012

Small firms often find themselves looking for an industrial marketing strategy that will allow them to stay competitive with larger firms which naturally have larger advertising budgets. In the past, the company with the biggest advertising budget generally won out over the company with the smaller budget. Before the rise of the internet, manufacturing companies […]