New Guide! How to Build Buyer Personas That Turn Clicks into Conversions

By | Free Training, Inbound Marketing | No Comments

Buyer personas are a more in-depth alternative to examining your target audience than simple demographics. In our latest free training guide, “How to Build Buyer Personas That Turn Clicks into Conversions,” we examine how you can build effective buyer personas that allow you to speak directly to your target audience – who they are, how they think, what they do,…

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Reputation Management for Physicians

By | Reputation Management | No Comments

When it comes to your reputation as a physician, the Internet can be either your greatest blessing OR your greatest enemy. The explosion of social media has made it easy for people to voice their opinions online about the purchases they make, be it for goods or services, and when those opinions are favorable, it can do wonders for your…

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Inbound Marketing: 15 WordPress User Errors That Make You Look Silly [INFOGRAPHIC]

By | Blogging, Inbound Marketing | No Comments

There’s no doubt that WordPress makes inbound marketing incredibly easy and intuitive. With its wealth of plugins available to you that do pretty much everything under the sun and its easy and intuitive user interface, it’s easy to see why WordPress has become so popular for building websites and keeping up with your business blogging activities. But just because it’s…

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Social Media Marketing: 3 Tips for Business Marketing with Pinterest

By | Social Media Marketing | No Comments

Pinterest is the latest big social media platform that allows its users to create image collages called “pinboards” that they can then share with other users. Though it is still new compared to Facebook or Twitter, Pinterest has quickly become the third most popular social media platform, and many businesses are hopping aboard to use it for their social media…

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Inbound Marketing Tips: Have a Negative Feedback Plan

By | Inbound Marketing | No Comments

Many aspects of inbound marketing are about building relationships, not only with other businesses and professionals in your niche or industry, but also with your customers – the people that are actually paying your bills. Before the advent of the Internet, if someone had a bad experience at your establishment, their negative feedback had the potential for damaging your business…

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