Monthly Archives: September 2012

Foolproof Industrial Marketing Strategy For Small Firms

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Small firms often find themselves looking for an industrial marketing strategy that will allow them to stay competitive with larger firms which naturally have larger advertising budgets. In the past, the company with the biggest advertising budget generally won out over the company with the smaller budget. Before the rise of the internet, manufacturing companies needed those big budgets because…

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Bing PPC: Top Two Reasons To Start Now

By | Pay Per Click (PPC) | No Comments

Bing PPC has long played role of Samson to Google Adwords’ Goliath. Given Google’s long held popularity as the go-to search engine, and Google’s resulting stranglehold on search share, it is understandable that marketers largely ignored Bing Ads and instead flocked to Google Adwords in droves to spend their PPC budgets. But the recent partnership between Yahoo and Bing has…

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