Monthly Archives: August 2012

B2B Social Media: And the Winner for Building a Following Fast is…

By | Social Media Marketing | No Comments

…Contests! By now it is common knowledge that a strong social media presence is a critical piece of any well-rounded advertising campaign, and the same is true for your B2B social media marketing efforts. The open lines of communication offered through myriad social platforms allow for an unprecedented level of direct potential customer messaging. But while every business has a…

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Content Marketing Strategy: Why You Need to Get Your Content in Front of the Right Audience

By | Content Marketing, Search Engine Optimization (SEO), SEO Help | No Comments

“Content is king” is a common phrase heard ’round the online marketing world, and it’s easy to see why: content is what attracts visitors to your website (and, by proxy, your business), and the better your content is, the more attention it will receive. If you look around, all of the most successful businesses with the most effective websites are…

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The Basics: Search Engine Optimization (SEO)

By | Search Engine Optimization (SEO), SEO Help | No Comments

Search engine optimization (SEO) is a crucial part of your business’s online success. Basically speaking, SEO is the process of improving your website’s visibility by ranking high in search engine results – which should then translate to more traffic for your site and hopefully more profits for your business – but in actual practice, SEO can end up being much…

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Get on Track for SEO Success with a Link Audit

By | Link Building, Search Engine Optimization (SEO), SEO Help | No Comments

Link building strategies are an important component of any online marketing or SEO effort, and the first step to getting off on the right foot when you start participating in intentional link building is to conduct a link audit. A link audit is basically a thorough going-over of all of the links you currently have built, whether they were intentional…

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The Basics: Pay Per Click

By | Pay Per Click (PPC) | No Comments

Pay Per Click (PPC) is one of the most popular methods for advertising online, but if you’re unfamiliar with the process, things can look a little daunting at first. With PPC campaigns, you are going to pay for every single click your ad receives, regardless of whether or not that click results in a conversion for you – so unless…

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