The Basics: Pay Per Click

by JSADev1 • August 10, 2012

Pay Per Click (PPC) is one of the most popular methods for advertising online, but if you’re unfamiliar with the process, things can look a little daunting at first. With PPC campaigns, you are going to pay for every single click your ad receives, regardless of whether or not that click results in a conversion […]

The Basics: Contextual Advertising

by JSADev1 • August 9, 2012

A contextual ad is a type of targeted online ad that can be placed and displayed on websites, mobile browsers, and other related types of media. Automated systems choose which ads to serve to viewers based on the actual content of the page they are to be displayed on, which allows the advertiser to reach […]