pay per click

Bing PPC vs Google PPC: Which Should You Choose?

by michael • September 19, 2012

When it comes to search share, Google is the clear winner, currently raking in 66.4% according to August’s comScore numbers, but that doesn’t mean you should discount Bing – they’re currently in second place, with 15.9%, and if you add in their partner Yahoo’s share, you end up with a cool 28.7%. So when you’re […]


3 Reasons to Add Bing PPC to Your Marketing Mix Today

by michael • September 17, 2012

Bing is Microsoft’s answer to the search engine, advertised as a “decision engine.” It was went live back in 2009, and has since been working hard to try to take some of the search share away from Google, who completely dominates in this area in terms of users. But don’t discount Bing just because it’s […]


The Basics: Pay Per Click

by michael • August 10, 2012

Pay Per Click (PPC) is one of the most popular methods for advertising online, but if you’re unfamiliar with the process, things can look a little daunting at first. With PPC campaigns, you are going to pay for every single click your ad receives, regardless of whether or not that click results in a conversion […]